Thoughts of a visual marketer
It’s fascinating noting the different styles of American waitresses and how they treat you. Of course they are always excessively nice because they depend on your tips to boost their meagre wages, but they still have varied methods of attentiveness, depending on the kind of restaurant they are serving in, the response of customers seated there [...]
I heard on the radio a headline from an Edwardian newspaper, and it made me laugh. It was so complicated, academic and theoretical. That was a time when things were slow, ponderous and laborious, people had time to stop, think, read, measure up an argument, consider a concept and cope with long-winded titles designed to [...]
I popped into my local Body Shop to stock up on a few essentials and by mistake picked up the test bottles instead. This was rectified at the counter, and the staff complained this was a regular occurrence because the ‘Test’ stickers were too small for people to realise.
What they really needed was something that [...]
In my last post I wrote about how to increase the opening rates of your newsletter, and for this post I am concentrating on newsletter content and how that can increase the likelihood of it being read.
Newsletters should be conversational pieces to educate, entertain and inform your readership. They shouldn’t consist of long technical articles [...]
One of the features of Appletree’s newsletter system JAC shows how many of your newsletter’s recipients have opened it (and there is also a new feature that shows you who has opened it too and how many times). One statistic is that newsletters with large mailing lists seem to show a [...]
In this particular local magazine I regularly receive through my letterbox I get a chance to purvey various attempts at designing advertising. I do feel sorry for multiple trades who have to compete with each other, all trying to attract the same customers from the same page:
Look! Four plumbers jostling with each other to capture [...]
In my mind a lot of advertising you see is money down the drain, because their owners, designers or writers don’t understand the psychology of how to compose a successful ad (read more in my post 5 things to consider when writing adverts). Although I have given you five reasons there, here I will, in [...]
Six months since giving up my business, things have become rosier. My post Perfection doesn’t work in business was a result of my feelings of rejection, failure and disillusionment. But now I can look at business in a new light, having had plenty of time to analyse my present situation and learn from my mistakes.
In [...]
This was the topic of conversation I had at a CIM course on marketing trends the other week. Of course the speakers were stressing how important it was to get into social networking, in order for our businesses not to get left behind, but one particular lady next to me was not [...]
Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could possibly walk pass your shop (website) unless they knew it was already there.
There are some websites that capitalise on this phenomenon, due to [...]
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