My daughter Josie commented recently on some leaflets: “Shouldn’t the picture be relevant to whoever picks it up, so to grab their attention?”
She’s right – aim the visual aspects of your advertising towards your target market. Don’t reflect your personal favourites and be careful about your business’s image. The customer is king (or queen) and everything should be geared towards them and their preferences.
Take a good look at the pictures in your marketing material, and get feedback from your friends or past customers, to see if they work or not.
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Thanks for the reminder! We tend to forget what a strong part visuals play in our materials.
It’s a good idea to pretend you’re on the other side of the fence looking into, rather than out of, your business. Alternatively, asking your family and friends may reveal another side that you don’t see.
Search for big, striking imagery, bright, colour photographs that fill the whole page or a series that tells a story or provides a description. A lot can be said with pictures, as not everybody reacts to just words.