Itâs important not to forget how your customers think. Thereâs the old adage: âput yourself in their shoesâ â but there any many businesses who donât. The trouble is, they get so wrapped up in what theyâre doing, the technology and the objectives, the jargon and the statistics, the products and the profits, that they…
Many companies are waking up to the idea that they must start using digital marketing. Many of them may already be using it – sort of – because they are aware of Facebook, Twitter, email newsletters and the like. There are many reasons why companies have not progressed within digital marketing, but the most obvious,…
Wysiwyg, or ‘what you see is what you get’, was a great revelation back in the ’80s (ooh, that dates me), when suddenly all this meaningless programming with mind-boggling code was replaced with a visual of what you were trying to create. I suppose I was advantaged when my Mum insisted on using Macs, and…
I’ve always been an advocate for simplicity. Over-complicated things are such a waste of time, for both understanding and implementing. Simple things aren’t necessarily beautiful, but your perception of them will change once you start to appreciate their simplicity. An ugly structure can support a beautiful exterior, because it has been specifically made to be…
Online customer relationship marketing (jargon for engaging with customers online) is a bit like hosting a dinner party. As every dinner party hostess will know, itâs all about your guests. You are not there to promote yourself, but to engineer the evening to make it as pleasant as possible for all present. You take pains…
As my entry into the JupiterJasper Marketing lesson blogging competition, this blog is about the one concept of marketing I think will really help your business. This is ‘communication’, which comes in many guises: Research Do research into how your customers think, in order to communicate with them effectively. Even before starting to trade, itâs…
One of the most annoying things about the internet is receiving spam. It’s almost as bad as those telephone calls that try and sell you stuff you don’t want, and even if you are signed up to the Telephone Preference Service, some, especially those from abroad, still slip through the net. So considering we all…
When youâre dealing with social media, one of the most important things to consider is interaction. Interaction is when your readers, audience, fans, friends or whatever are compelled to respond to your social networking activities. This will happen when you post up something that is worth commenting on, full of value, beneficial and helpful, entertaining…
At the end of your navigation links in your LinkedIn profile is a tab called âMoreâ. At the top of the drop-down menu that appears when you mouse over it, is the option âAnswersâ. I often wonder why it is tucked away like this when it is, in my mind, an integral part of effective…
A great feature of LinkedIn is the groups. There are literally thousands to choose from, in a similar myriad of subjects, levels and sociability. Locate them through the âGroupsâ link at the top of your profile page, and you will automatically go to the list of groups you have joined. These vary from open to…
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