Caped wonders at Body Shop
I popped into my local Body Shop to stock up on a few essentials and by mistake picked up the test bottles instead. This was rectified at the counter, and the staff complained this was a regular occurrence because the ‘Test’ stickers were too small for people to realise.
What they really needed was something that was bigger and noticeable. Something that was interchangeable and replaceable once the test bottle was empty. Something that could be wiped clean if necessary. Something that could be used on more than one product.
So I suggested a collar or cape that sits on the bottle’s shoulders, brightly coloured, with the words ‘Try Me’ or such like in large letters. There was also a chance of including the Body Shop logo as well, or even a different message like ‘Special Offer’. I’ve shown is a crude example to show you what I mean.
As Body Shop is a franchise, all the owner of this particular store could do is to recommend this idea to her franchisers. But –– if this idea is accepted, and you start seeing it in Body Shop stores, just remember where you saw it first… 
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