In my past post about customer loyalty, I mentioned that “Loyalty requires working on these satisfied customers, giving them excellent, high quality service, forming a relationship with them to find out exactly want they want, how it can be delivered to them in the best possible manner, and consistently providing your service that exceeds their…
A brand is perceived in many ways by the customer, and by the company. There are many misconceptions like a brand is the logo: a name, symbol, colour, font, slogan or whatever, but it is more than that; the logo is merely the brand’s element that is immediately recognisable, and differentiates it from its competitors….
I’ve had some very interesting Twitter discussions about how Virgin advertise their ‘fibre-optics’ broadband. At least four people told me that Virgin were doing false advertising – they do not bring fibre-optics to your home. There are fibre-optics laid in our street (we remember it well; the first summer after we moved in in 1995,…
The story regarding my Virgin fibre-optics installation has not been concluded. In fact it has got worse! We had our broadband working well during the weekend, but on Monday it packed up altogether. Surely it couldn’t be a result of my first blog on the subject – Virgin couldn’t be that small minded (hopefully) and…
We got fibre-optic broadband from Virgin installed on Friday. A necessary requisite, since the ordinary telephone system used in West Reading consists of aluminum wires rather than the more effective (and expensive) copper versions that enable a more efficient broadband service. We now have broadband speeds up to 20meg, compared to the dismal dribble we…
I’m doing several website reviews this week. The main brief is to find out whether each website attracts the right kind of customer, and whether the right message is being put across. The first thing I look for is whether I understand what the main subject, niche or industry the website is representing. This may…
In one of the questions I answered in LinkedIn, one responder asked me what I meant by added value. He thought it referred to the difference between the cost price and the manufactured price of a product. It may do, but when you use the term added value in marketing it takes on a different…
If you make your customers happy, then they are satisfied; but that is not the same as loyalty. Loyalty requires working on these satisfied customers, giving them excellent, high quality service, forming a relationship with them to find out exactly want they want, how it can be delivered to them in the best possible manner,…
One factor facing marketing today that is not accommodated adequately by businesses is that it needs to take time to succeed. So many companies confuse it with sales and expect immediate results, whereas marketing is a long-term strategy, slowly building up relationships, spreading expertise and gaining credibility – for both products and services. The discrepancy…
I’ve been tweeting about the difference between marketing and sales, and that they’re not the same: the former is about gaining relationships, spreading expertise and maintaining credibility; the latter is about making money. But what does marketing mean to you? What and why is it important? How can it be used to transform your business’s…
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