Wysiwyg, or ‘what you see is what you get’, was a great revelation back in the ’80s (ooh, that dates me), when suddenly all this meaningless programming with mind-boggling code was replaced with a visual of what you were trying to create. I suppose I was advantaged when my Mum insisted on using Macs, and…
A brand is perceived in many ways by the customer, and by the company. There are many misconceptions like a brand is the logo: a name, symbol, colour, font, slogan or whatever, but it is more than that; the logo is merely the brand’s element that is immediately recognisable, and differentiates it from its competitors….
Selecting the right kind of imagery for your promotional literature is just as important as choosing the right words. This was brought home to me when I visited a client recently who was very keen not to have the same kinds of pictures as her competitors, so that her publicity stuck out from the crowd….
In my last post I got 9 comments – actually it’s a dialogue between me and another graphic designer. Read them if you want to know more about desktop publishing versus graphic design…
What is Desktop Publishing? Desktop Publishing (DTP) is the placing and positioning of text and graphics on the page to produce paper publications such as newsletters, magazines, brochures, books, etc. It can be adapted to create other paper publicity such as leaflets, flyers, postcards, networking material, business stationery, adverts, cards, posters, signs and other visual…
The Friday business profile in the Reading Evening Post is an excellent opportunity for small businesses to get some free PR. This week a couple who sell special fruit juices have taken the slot. Everything sounds wonderful (and probably tastes that way too) until I looked at their packaging. I honestly couldn’t tell these cartons…
Logos are difficult things to create. Yeah, anyone can make a logo, but is it effective? Does it send the correct message? Do your customers ‘get’ it? Does it truly reflect your corporate image? What is its target audience? And above all, is it clear? Logos in the past were fussy, old fashioned things, following…
During half term my parents treated my family to a London activity, which issued specially designed tickets for entry. While enjoying a cream bun in the café, we examined these tickets within a graphics point of view. The first thing which struck us was that it wasn’t easy to read. OK, the wording was reduced…
Another concept of ‘clear, concise and uncluttered graphic design’ is the subject of spacing. But I would like you to consider whether a piece of designed work is ‘cluttered’ or not by taking a look at the amount of ‘white space’ in it. There are mainly two kinds of design to consider: those who don’t…
One continuing project I have is to design the Reading Cycle Campaign’s quarterly newsletter (click on this newsletters link to view some of them). Now there is always something that has to go in last minute as contributors have second thoughts, some research comes up, developments materialise, or a gaff has to be corrected! Even…
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