Archive for the ‘Just me’ Category
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How to dampen a summer holiday
The Americans and the Scots seem to have got their summer holidays right. The former break up in June for two months, the latter break up at the beginning of July to return in the middle of August. Even the Australians follow the same pattern (end of December until beginning of February – work it [...]
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A century of lightening change
I heard on the radio a headline from an Edwardian newspaper, and it made me laugh. It was so complicated, academic and theoretical. That was a time when things were slow, ponderous and laborious, people had time to stop, think, read, measure up an argument, consider a concept and cope with long-winded titles designed to [...]
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Caped wonders at Body Shop
I popped into my local Body Shop to stock up on a few essentials and by mistake picked up the test bottles instead. This was rectified at the counter, and the staff complained this was a regular occurrence because the ‘Test’ stickers were too small for people to realise.
What they really needed was something that [...] -
Why do some small businesses fail?
This question arose during one of my regular meet-ups with a couple of friends who set up their businesses at the same time as me and now are either struggling or have given up.
Careful consideration arrived at these points:
• Lack of processes in place: certainly in my case I didn’t have a series of processes [...] -
Don't work without project security
There is nothing worse than doing a load of work and not getting paid for it.
Over a year ago I was approached by a man who wanted me to market some books he had published. This project sounded too good to be true (and in fact this was the case, as you will read later).
So [...] -
Don't let insecurity rule
We all get pangs of insecurity from time to time. Mine have been very frequent of late, which has resulted in abandoning my businesses and taking on a job.
Lots of friends have been very supportive during my decision, and surprisingly once I had accepted my new fate, I received three requests to speak about marketing [...]
