Many companies are waking up to the idea that they must start using digital marketing. Many of them may already be using it – sort of – because they are aware of Facebook, Twitter, email newsletters and the like. There are many reasons why companies have not progressed within digital marketing, but the most obvious,…
As my entry into the JupiterJasper Marketing lesson blogging competition, this blog is about the one concept of marketing I think will really help your business. This is ‘communication’, which comes in many guises: Research Do research into how your customers think, in order to communicate with them effectively. Even before starting to trade, it’s…
One of the most annoying things about the internet is receiving spam. It’s almost as bad as those telephone calls that try and sell you stuff you don’t want, and even if you are signed up to the Telephone Preference Service, some, especially those from abroad, still slip through the net. So considering we all…
When you’re dealing with social media, one of the most important things to consider is interaction. Interaction is when your readers, audience, fans, friends or whatever are compelled to respond to your social networking activities. This will happen when you post up something that is worth commenting on, full of value, beneficial and helpful, entertaining…
At the end of your navigation links in your LinkedIn profile is a tab called ‘More’. At the top of the drop-down menu that appears when you mouse over it, is the option ‘Answers’. I often wonder why it is tucked away like this when it is, in my mind, an integral part of effective…
A great feature of LinkedIn is the groups. There are literally thousands to choose from, in a similar myriad of subjects, levels and sociability. Locate them through the ‘Groups’ link at the top of your profile page, and you will automatically go to the list of groups you have joined. These vary from open to…
The social networking site for business has to be LinkedIn. Anyone in business should have a profile that is properly completed and updated. Failure to do so is like submitting your CV with gaps and omissions, which would certainly not impress a prospective client or employer – since it is both these targets you should…
To the uninitiated Twitter may be considered a useless pursuit. The idea of reading these little ‘messages’ that rapidly zip past your eyes, all seemingly unconnected with each other, blathering on about nothing in particular, would seem like a waste of time. Until you analyse why people do twitter. Social networking is about being sociable,…
I’m doing several website reviews this week. The main brief is to find out whether each website attracts the right kind of customer, and whether the right message is being put across. The first thing I look for is whether I understand what the main subject, niche or industry the website is representing. This may…
It’s a very common occurrence to come across advertising on blogs. Usually it’s the way these publications can keep the information they post free from charge, as the revenue generated helps pay for the expenses incurred. But do you actually notice them? I certainly don’t. I’ve learned to gloss over them to find the information…
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