Archive for the ‘online marketing’ Category
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A century of lightening change
I heard on the radio a headline from an Edwardian newspaper, and it made me laugh. It was so complicated, academic and theoretical. That was a time when things were slow, ponderous and laborious, people had time to stop, think, read, measure up an argument, consider a concept and cope with long-winded titles designed to [...]
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How to write good newsletter content
In my last post I wrote about how to increase the opening rates of your newsletter, and for this post I am concentrating on newsletter content and how that can increase the likelihood of it being read.
Newsletters should be conversational pieces to educate, entertain and inform your readership. They shouldn’t consist of long technical articles [...]
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How to get more people to open your newsletters
One of the features of Appletree’s newsletter system JAC shows how many of your newsletter’s recipients have opened it (and there is also a new feature that shows you who has opened it too and how many times). One statistic is that newsletters with large mailing lists seem to show a [...]
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Small advert? No need to clutter it
In my mind a lot of advertising you see is money down the drain, because their owners, designers or writers don’t understand the psychology of how to compose a successful ad (read more in my post 5 things to consider when writing adverts). Although I have given you five reasons there, here I will, in [...]
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Do your customers use the same social media?
This was the topic of conversation I had at a CIM course on marketing trends the other week. Of course the speakers were stressing how important it was to get into social networking, in order for our businesses not to get left behind, but one particular lady next to me was not [...]
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Writing for the web is not just words
I had a bit of a rude awakening the other day when an expert told me off about my webcopy.
My trouble is I think visually, which sometimes I concentrate too much on how a website should look. This isn’t necessarily how pretty it is, but how the visitor views the page when they enter the site – [...]
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Keyphrases: how to use them
Keywords and phrases are words which trigger a response from the search engine spiders (mathematical robots that crawl the web looking for new content to index). They are effective if they are tuned into what people type into the search engines at this moment in time, and you can find this out through the Google [...]
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How can social media work for you?
One good reason to social network is to increase your or your business’s online visibility. Nowadays, if you can’t be found on the web, you practically don’t exist. Therefore the need to maintain this level of exposure, especially since social networking knows no boundaries, makes it all the more vital to [...]
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How to use marketing within LinkedIn
Everybody in the business world knows that LinkedIn is the professional social networking site, and that anybody worth their salt should be a member. But it’s not just somewhere to put up your profile (which, by the way, is more like a CV than a mere description) so that people can [...]
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What uses does a business list have?
Now you have got your list (read how in my previous post), it’s time to use it to educate, entertain and stimulate your readership to use your business. Even if you haven’t got many numbers, intelligent and consistent use of your list will encourage further sign-ups, as prospective subscribers will want [...]
