There are many examples of online marketing throughout the internet for all of us to see, and plenty of posts and articles from gurus and experts all saying how wonderful their versions are. So I have added my tuppence-worth to the fray to let you know what I think of this subject! 1. Understand exactly what marketing is….
I heard on the radio a headline from an Edwardian newspaper, and it made me laugh. It was so complicated, academic and theoretical. That was a time when things were slow, ponderous and laborious, people had time to stop, think, read, measure up an argument, consider a concept and cope with long-winded titles designed to…
In my last post I wrote about how to increase the opening rates of your newsletter, and for this post I am concentrating on newsletter content and how that can increase the likelihood of it being read. Newsletters should be conversational pieces to educate, entertain and inform your readership. They shouldn’t consist of long technical articles stuffed full of…
One of the features of Appletree’s newsletter system JAC shows how many of your newsletter’s recipients have opened it (and there is also a new feature that shows you who has opened it too and how many times). One statistic is that newsletters with large mailing lists seem to show a low open rate. So…
In my mind a lot of advertising you see is money down the drain, because their owners, designers or writers don’t understand the psychology of how to compose a successful ad (read more in my post 5 things to consider when writing adverts). Although I have given you five reasons there, here I will, in…
This was the topic of conversation I had at a CIM course on marketing trends the other week. Of course the speakers were stressing how important it was to get into social networking, in order for our businesses not to get left behind, but one particular lady next to me was not convinced. I asked…
I had a bit of a rude awakening the other day when an expert told me off about my webcopy. My trouble is I think visually, which sometimes I concentrate too much on how a website should look. This isn’t necessarily how pretty it is, but how the visitor views the page when they enter the site – but that’s…
Keywords and phrases are words which trigger a response from the search engine spiders (mathematical robots that crawl the web looking for new content to index). They are effective if they are tuned into what people type into the search engines at this moment in time, and you can find this out through the Google…
One good reason to social network is to increase your or your business’s online visibility. Nowadays, if you can’t be found on the web, you practically don’t exist. Therefore the need to maintain this level of exposure, especially since social networking knows no boundaries, makes it all the more vital to keep ahead of your…
Everybody in the business world knows that LinkedIn is the professional social networking site, and that anybody worth their salt should be a member. But it’s not just somewhere to put up your profile (which, by the way, is more like a CV than a mere description) so that people can find and connect with…
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