Now you have got your list (read how in my previous post), it’s time to use it to educate, entertain and stimulate your readership to use your business. Even if you haven’t got many numbers, intelligent and consistent use of your list will encourage further sign-ups, as prospective subscribers will want to see plenty of…
Start with who you already know. Send out an invitation to all the people you have contact with, but make sure that they are eligible. The prequel to this post reminded you how important it is to understand your customers, so focusing on a relevant audience means you won’t be wasting your efforts. Other ways…
Many marketing specialists often say that it’s important to have a list, which is a database of interested, like-minded and relevant contacts who would like to know more about you and your business. This list has a variety of uses, of which the most well-known is for a newsletter. After all, you should be maintaining…
At a networking talk I gave recently about social media, one of the questions I was asked was ‘how do you use things like Twitter without wasting so much time?’ First of all it’s important to have a focus in what you want out of using social media. It is very easy to go in…
LinkedIn is usually considered to be professional, as opposed to Facebook which is more social. It is more business biased, yet should be treated as a social networking site. The method of acquiring contacts (rather than friends) is strictly controlled, with a connective reason needing to be confirmed before a prospective is approached. Promote yourself,…
One of the areas of my new job is to analyse websites for improvement. This involves looking at Google Analytics to view its performance, assessing what the visitor sees when they visit the site, and whether the design and copy works or not. Assessing Analytics Going into the Analytics of a website is a fascinating…
Has your business suffered due to the recent bad weather? Thinking about this, I realised that with today’s technology, you really don’t have to do the traditional thing any more, which is going in to work. Doing online marketing for your business can be done from almost anywhere! I’ve been trapped at home since Reading…
Facebook has been criticised as a social medium that is aimed more towards the social side and less towards business activities. Well, this was proved wrong by Perry, my beautician friend. She effectively used Facebook to combine social and business together to further her success. She has just launched her new unisex beauty salon called…
This is a good subject for start-ups and very small businesses who don’t have a large budget to work with.. The first free marketing method is networking. Go to as many meetings as possible, particularly the free events or those that don’t require a big entrance fee. But to make these successful you must arm…
For some people blogging seems to be a technological advance they cannot cope with. For you and me it seems to be very easy, but for one particular friend I needed to find an alternative. Originally she asked me to advise her on search engine optimisation, so I gave her a quick summary over coffee….
Fairy Blog Mother
