I’ve always been an advocate for simplicity. Over-complicated things are such a waste of time, for both understanding and implementing. Simple things aren’t necessarily beautiful, but your perception of them will change once you start to appreciate their simplicity. An ugly structure can support a beautiful exterior, because it has been specifically made to be…
In my past post about customer loyalty, I mentioned that “Loyalty requires working on these satisfied customers, giving them excellent, high quality service, forming a relationship with them to find out exactly want they want, how it can be delivered to them in the best possible manner, and consistently providing your service that exceeds their…
A brand is perceived in many ways by the customer, and by the company. There are many misconceptions like a brand is the logo: a name, symbol, colour, font, slogan or whatever, but it is more than that; the logo is merely the brand’s element that is immediately recognisable, and differentiates it from its competitors….
The story regarding my Virgin fibre-optics installation has not been concluded. In fact it has got worse! We had our broadband working well during the weekend, but on Monday it packed up altogether. Surely it couldn’t be a result of my first blog on the subject – Virgin couldn’t be that small minded (hopefully) and…
We got fibre-optic broadband from Virgin installed on Friday. A necessary requisite, since the ordinary telephone system used in West Reading consists of aluminum wires rather than the more effective (and expensive) copper versions that enable a more efficient broadband service. We now have broadband speeds up to 20meg, compared to the dismal dribble we…
If you make your customers happy, then they are satisfied; but that is not the same as loyalty. Loyalty requires working on these satisfied customers, giving them excellent, high quality service, forming a relationship with them to find out exactly want they want, how it can be delivered to them in the best possible manner,…
One factor facing marketing today that is not accommodated adequately by businesses is that it needs to take time to succeed. So many companies confuse it with sales and expect immediate results, whereas marketing is a long-term strategy, slowly building up relationships, spreading expertise and gaining credibility – for both products and services. The discrepancy…
Six months since giving up my business, things have become rosier. My post Perfection doesn’t work in business was a result of my feelings of rejection, failure and disillusionment. But now I can look at business in a new light, having had plenty of time to analyse my present situation and learn from my mistakes….
A few concepts are starting to dawn on me since I’ve stopped my business. One of them is perfection – it isn’t always possible and it certainly isn’t necessary. Believe it or not, if you constantly strive for perfection you will never get anywhere, and you will waste so much time trying to attain it….
While visiting Nottingham we decided to go for a Chinese meal. Just down from our hotel was an restaurant called ‘Big Wok’, which looked enticing at £10 for all you could eat. Now normally these ‘pile it high and sell it cheap’ establishments skimp on quality for the sake of price, but we were pleasantly…
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