Wysiwyg, or ‘what you see is what you get’, was a great revelation back in the ’80s (ooh, that dates me), when suddenly all this meaningless programming with mind-boggling code was replaced with a visual of what you were trying to create. I suppose I was advantaged when my Mum insisted on using Macs, and…
As my entry into the JupiterJasper Marketing lesson blogging competition, this blog is about the one concept of marketing I think will really help your business. This is ‘communication’, which comes in many guises: Research Do research into how your customers think, in order to communicate with them effectively. Even before starting to trade, it’s…
The social networking site for business has to be LinkedIn. Anyone in business should have a profile that is properly completed and updated. Failure to do so is like submitting your CV with gaps and omissions, which would certainly not impress a prospective client or employer – since it is both these targets you should…
To the uninitiated Twitter may be considered a useless pursuit. The idea of reading these little ‘messages’ that rapidly zip past your eyes, all seemingly unconnected with each other, blathering on about nothing in particular, would seem like a waste of time. Until you analyse why people do twitter. Social networking is about being sociable,…
It’s a very common occurrence to come across advertising on blogs. Usually it’s the way these publications can keep the information they post free from charge, as the revenue generated helps pay for the expenses incurred. But do you actually notice them? I certainly don’t. I’ve learned to gloss over them to find the information…
In my last post I wrote about how to increase the opening rates of your newsletter, and for this post I am concentrating on newsletter content and how that can increase the likelihood of it being read. Newsletters should be conversational pieces to educate, entertain and inform your readership. They shouldn’t consist of long technical articles stuffed full of…
One of the features of Appletree’s newsletter system JAC shows how many of your newsletter’s recipients have opened it (and there is also a new feature that shows you who has opened it too and how many times). One statistic is that newsletters with large mailing lists seem to show a low open rate. So…
In this particular local magazine I regularly receive through my letterbox I get a chance to purvey various attempts at designing advertising. I do feel sorry for multiple trades who have to compete with each other, all trying to attract the same customers from the same page: Look! Four plumbers jostling with each other to…
This was the topic of conversation I had at a CIM course on marketing trends the other week. Of course the speakers were stressing how important it was to get into social networking, in order for our businesses not to get left behind, but one particular lady next to me was not convinced. I asked…
Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could possibly walk pass your shop (website) unless they knew it was already there. There are some websites that capitalise on this phenomenon, due to their reputation. They…
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