Archive for the ‘visibility’ Category
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How to write good newsletter content
In my last post I wrote about how to increase the opening rates of your newsletter, and for this post I am concentrating on newsletter content and how that can increase the likelihood of it being read.
Newsletters should be conversational pieces to educate, entertain and inform your readership. They shouldn’t consist of long technical articles [...]
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How to get more people to open your newsletters
One of the features of Appletree’s newsletter system JAC shows how many of your newsletter’s recipients have opened it (and there is also a new feature that shows you who has opened it too and how many times). One statistic is that newsletters with large mailing lists seem to show a [...]
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How to make your advert stand out
In this particular local magazine I regularly receive through my letterbox I get a chance to purvey various attempts at designing advertising. I do feel sorry for multiple trades who have to compete with each other, all trying to attract the same customers from the same page:
Look! Four plumbers jostling with each other to capture [...] -
Do your customers use the same social media?
This was the topic of conversation I had at a CIM course on marketing trends the other week. Of course the speakers were stressing how important it was to get into social networking, in order for our businesses not to get left behind, but one particular lady next to me was not [...]
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Don’t wait for your customers, go find them
Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could possibly walk pass your shop (website) unless they knew it was already there.
There are some websites that capitalise on this phenomenon, due to [...]
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How can social media work for you?
One good reason to social network is to increase your or your business’s online visibility. Nowadays, if you can’t be found on the web, you practically don’t exist. Therefore the need to maintain this level of exposure, especially since social networking knows no boundaries, makes it all the more vital to [...]
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How to use marketing within LinkedIn
Everybody in the business world knows that LinkedIn is the professional social networking site, and that anybody worth their salt should be a member. But it’s not just somewhere to put up your profile (which, by the way, is more like a CV than a mere description) so that people can [...]
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How to use Twitter without wasting time
At a networking talk I gave recently about social media, one of the questions I was asked was ‘how do you use things like Twitter without wasting so much time?’
First of all it’s important to have a focus in what you want out of using social media. It is very easy to go in without [...] -
How effectively are you using LinkedIn?
LinkedIn is usually considered to be professional, as opposed to Facebook which is more social. It is more business biased, yet should be treated as a social networking site. The method of acquiring contacts (rather than friends) is strictly controlled, with a connective reason needing to be confirmed before a prospective is approached.
Promote yourself, not [...] -
How to use Facebook for business
Facebook has been criticised as a social medium that is aimed more towards the social side and less towards business activities.
Well, this was proved wrong by Perry, my beautician friend. She effectively used Facebook to combine social and business together to further her success.
She has just launched her new unisex beauty salon called Perry’s Beauty [...]
