One good reason to social network is to increase your or your business’s online visibility. Nowadays, if you can’t be found on the web, you practically don’t exist. Therefore the need to maintain this level of exposure, especially since social networking knows no boundaries, makes it all the more vital to keep ahead of your…
Everybody in the business world knows that LinkedIn is the professional social networking site, and that anybody worth their salt should be a member. But it’s not just somewhere to put up your profile (which, by the way, is more like a CV than a mere description) so that people can find and connect with…
At a networking talk I gave recently about social media, one of the questions I was asked was ‘how do you use things like Twitter without wasting so much time?’ First of all it’s important to have a focus in what you want out of using social media. It is very easy to go in…
LinkedIn is usually considered to be professional, as opposed to Facebook which is more social. It is more business biased, yet should be treated as a social networking site. The method of acquiring contacts (rather than friends) is strictly controlled, with a connective reason needing to be confirmed before a prospective is approached. Promote yourself,…
Facebook has been criticised as a social medium that is aimed more towards the social side and less towards business activities. Well, this was proved wrong by Perry, my beautician friend. She effectively used Facebook to combine social and business together to further her success. She has just launched her new unisex beauty salon called…
This is a good subject for start-ups and very small businesses who don’t have a large budget to work with.. The first free marketing method is networking. Go to as many meetings as possible, particularly the free events or those that don’t require a big entrance fee. But to make these successful you must arm…
When I asked for feedback on what people wanted to know about blogs and blogging, many of them wanted to know about RSS. The main question being what is RSS? So here is an explanation of those who do not know: RSS, which stands for Really Simple Syndication, is easily recognisable through the orange square…
Blogging as like flossing your teeth, you need do it fairly regularly to maintain your oral hygiene (or marketing awareness). It doesn’t need to be done everyday like brushing your teeth (or working on your marketing strategy), but you need to keep it up if you want a nice smile (or well marketed business). Nobody…
I’ve just finished my blogging package ‘The Power of Pictures’. This is just one of my series of blogging packages I’m creating to help women (and men) towards creating their own successful business blog. The first ones of the series are scheduled to be ready towards the end of July, so watch this space! I…
There is nothing worse than setting up a blog and then forgetting about it – like someone said in a Twitter post, “a blog with no new content is like a cheese sandwich”. Although this made me smile, he is right. An inactive blog is the same as a brochure website, looking pretty but with…
Fairy Blog Mother
