I read somewhere that small businesses really ought to spend 40% of their time doing marketing if they want to survive. 40%! That’s quite a lot, especially if you’re a sole trader or only have a few employees, but if you think about it, a lot of what you do would be already considered as…
This is a good example of how design should not take over from being practical. Visibility is the key to success, and it certainly wasn’t applied here: Has anyone looked at the train signs on the London to Brighton line recently? Last Saturday I was travelling late in the evening, and as the train stopped…
Would your business like more exposure? Would it benefit from a wider audience? Do you feel your existing website is too restricted in selling your company to potential customers? I would like you to imagine your business as an iceberg. What is visible, what your customers get to see and understand, is like the area…
Fairy Blog Mother
