As more and more social networking websites are generated and start to become popular, there is the pressing need to investigate them to avoid the ‘fear’ of being left behind. But a mere mortal cannot be in two places at once. It is a good idea to find out what the new version of social…
Many companies are waking up to the idea that they must start using digital marketing. Many of them may already be using it – sort of – because they are aware of Facebook, Twitter, email newsletters and the like. There are many reasons why companies have not progressed within digital marketing, but the most obvious,…
Wysiwyg, or ‘what you see is what you get’, was a great revelation back in the ’80s (ooh, that dates me), when suddenly all this meaningless programming with mind-boggling code was replaced with a visual of what you were trying to create. I suppose I was advantaged when my Mum insisted on using Macs, and…
I’m doing several website reviews this week. The main brief is to find out whether each website attracts the right kind of customer, and whether the right message is being put across. The first thing I look for is whether I understand what the main subject, niche or industry the website is representing. This may…
In my mind a lot of advertising you see is money down the drain, because their owners, designers or writers don’t understand the psychology of how to compose a successful ad (read more in my post 5 things to consider when writing adverts). Although I have given you five reasons there, here I will, in…
I had a bit of a rude awakening the other day when an expert told me off about my webcopy. My trouble is I think visually, which sometimes I concentrate too much on how a website should look. This isn’t necessarily how pretty it is, but how the visitor views the page when they enter the site – but that’s…
Keywords and phrases are words which trigger a response from the search engine spiders (mathematical robots that crawl the web looking for new content to index). They are effective if they are tuned into what people type into the search engines at this moment in time, and you can find this out through the Google…
Start with who you already know. Send out an invitation to all the people you have contact with, but make sure that they are eligible. The prequel to this post reminded you how important it is to understand your customers, so focusing on a relevant audience means you won’t be wasting your efforts. Other ways…
One of the areas of my new job is to analyse websites for improvement. This involves looking at Google Analytics to view its performance, assessing what the visitor sees when they visit the site, and whether the design and copy works or not. Assessing Analytics Going into the Analytics of a website is a fascinating…
An internet spider is a robot that crawls around the world wide web. They are also sometimes called crawlers. They use an algorithmic programme that follows links throughout the net searching for new content. This then fetches the new webpages and adds them to the search engine indexes. Google is a crawler-based search engine, as…
Fairy Blog Mother
