Pay per click is a form of paid for online advertising by Google. These adverts are found in the shaded area of a search engine page above the ‘organic’ or natural links (usually the first three links), and the remainder are placed in the area reserved for Sponsored Links in the right sidebar. PPC, also…
How does your online marketing hold up? Even if you have a system in place, are you sure its actions are focused on the correct direction? I gave a health check at a networking meeting to a HR specialist. There were a number of subjects we touched on that she could expand from her existing…
How sad it is when you see examples of online marketing failing to work, and sigh when you think of how much money is wasted. I suppose this is the same for other forms of advertising, which brings to mind a local magazine that is delivered monthly through my letterbox full of hopeful advertisers actively…
The power of Web2.0, the interactive side of the internet, opens up a huge potential to publicise and expose your business to a larger audience than ever before. No longer is the world a huge place, with the rise of social networking it seems like it’s just outside your back door! Social networking for business…
A sales person rang me up today to tout his web-hosting company. He began with the usual spiel ‘We’ve looked at your website and we think we can provide some improvements for it’… Further questioning on my part revealed his company was offering hosting at £49 a month, and my bombshell was that I was…
I really don’t mind giving my opinion on website design. And it’s always so nice to comment on a really good one for a change. A photographer friend of mine asked for my reaction to his new website design while it was being renovated. My first reaction was very positive, with its clean, clear, crisp…
A website owner was moaning to me about how much he had spent on pay per click (PPC) advertising and had got very little in return. This is probably because he had entered into the venture by himself, so obviously there were some concepts he was not using correctly. To start with I would advise…
Just a quick post to emphasise the importance of using contextual links for Search Engine Optimisation (SEO) purposes. This is when the reader sees a relevant word or phrase which is a link going to a particular webpage. The URL for this link isn’t the same as the word or phrase that is visible, the…
I was invited by a local school to come and talk about their website. It was quite a good website as primary school websites go, but it did need some direction and modernisation. School websites ideally should contain three areas: a brochure style department based on the prospectus; some official pages that contain necessary information…
Most of us understand the concept of a blog: an on-line diary that is either used for personal reasons or to promote a business. It is an excellent tool for SEO (search engine optimisation) and to bring more traffic to your website and other on-line media, and allows you to explore, explain and express yourself…
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