Comments for Alice Elliott's blog

Comment on Being good selectively is better than playing with everything by Alice

Alice — Fri, 27 Apr 2012 15:50:37 +0000

Thanks Sarah for your comment. I have tried to advise people that sticking with a format that they know and love is so much easier than trying to be a jack of all trades.

Comment on Being good selectively is better than playing with everything by Sarah Arrow

Sarah Arrow — Fri, 27 Apr 2012 10:05:18 +0000

Love this post Alice, so many people advocate being “everywhere” over being anywhere. You have to be where works for you and more importantly, have a strong presence on a platform that you own.

Comment on Do businesses really think like their customers? by nick goddard

nick goddard — Tue, 15 Nov 2011 06:05:27 +0000

Nicely put. Many businesses focus on what they offer, what they would like to offer, and sometimes forget to consider what customers actually want.

This should be part of a regular review to make sure that the business still has it’s eye on the ball. Also, the role of employees in this shouldn’t be overlooked. You mention larger organisations – in these businesses, staff will have a better handle on what works and what doesn’t.

Comment on How to wine and dine your prospects online by Tracie

Tracie — Mon, 12 Sep 2011 04:24:07 +0000

Thank you Alice, I found that your comparisons to dinner and the client relationship to be entertaining and also thought provoking. Thank you!

Comment on How to wine and dine your prospects online by Alice

Alice — Mon, 08 Aug 2011 22:33:55 +0000

Thank you Claire, I’m glad you enjoyed the post.

Comment on How to use Twitter without wasting time by Alice

Alice — Mon, 08 Aug 2011 22:33:27 +0000

I prefer to use SocialOomph.com as it is much easier to use, although Hootsuite.com does have extra features that are worth noting. Even if you do schedule your tweets in advance, don’t forget to go in later to acknowledge those who have responded to your tweets – there is nothing more annoying than someone who takes without adequately giving back.

Comment on How to wine and dine your prospects online by Alice

Alice — Mon, 08 Aug 2011 22:31:05 +0000

Thank you Nick for your observation. An incentive should be something of added value, preferably containing a portion of your expertise you are willing to share with the recipient. Many do fall short of being worth-while, but by that time it is too late – there is, of course, always the unsubscribe or delete button. But many still hang on, hoping for a better result later…

Comment on How to wine and dine your prospects online by Nick Armstrong

Nick Armstrong — Wed, 03 Aug 2011 00:25:30 +0000

“Business: provide something of added value, such as top tips, white papers and e-books, and offer the contents to anybody in accessible formats. This freely available quality information will be passed virally throughout the web, increasing its exposure and enhancing the reputation of the author.”

The caveat here is that the material has to be -worth- sharing I’ve seen a lot of people simply rip a series of articles from Wikipedia and turn it into an “ebook”! What a bunch of hooey.

If people would listen to your approach, they’d get it right more often! Finding useful data to offer isn’t as simple as creating useful data, it all starts with listening and engagement (and then adaptation to feedback!)

Comment on How to use Twitter without wasting time by nick goddard

nick goddard — Mon, 01 Aug 2011 15:05:17 +0000

It can be fatal! Like you say, it can soak up so much time. I now use Hootsuite to schedule tweets so i don’t have to worry about being ‘absent’, if that makes sense.

Comment on How to wine and dine your prospects online by Clare Price

Clare Price — Wed, 27 Jul 2011 15:14:46 +0000

Makes me hungry for more. Wht I especially loved about your post was the direct link between the dinner party and the business advice. Far too often we get wrapped up in our story and forget to unpack it for the reader. You got it perfectly. Clare