Driving from an event, I noticed a van in front of me. It was coming up to lunchtime and my stomach was rumbling, exasperated by the fact that pasted on the back windows of this van were the most wonderful pictures of various breads and pastries. It was obviously a baker’s van, but the imagery was so powerful, you could imagine the interior packed to the gills with warm, yeasty rolls and sticky fruit buns dusted over with icing sugar.
What a wonderful way to advertise their wares. Just a logo and name of the company would not have had the same impact…
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