It’s so important to think of your target audience – the very people who will be reading the leaflet. Yet, by far the biggest error I see when I get asked to review or rewrite any marketing piece is starting with a ‘me, me, me’ message.

To grab prospects’ attention and engage them, it’s imperative that the copy focuses on THEM . . . not YOU (as in the writer or the company promoting the leaflet)!

And always proofread. No point in going to all that trouble only to lose credibility with a series of gaffes!