So many e-newsletters are designed using HTML it is now assumed this is the norm. But does HTML contribute to your newsletter getting more likely to read?

The e-newsletters I most enjoy reading (which seem to be published by successful businesses) are quite plain, just with a logo and a few pictures. Content seems to be more important, with a highly relevant message combined with a call-to-action. Frequency depends on whether they have a valid point to promote or publicise, and always contain important information, impelling action points, contextual links to relevant landing pages, unrefusable special offers, good business or lifestyle advice, and clear, noticeable contact details.

In other words, does content take precedent over design?

Related posts:

1. How to use e-newsletters for effective marketing
2. Snail mail versus failed e-mail
3. How can your newsletters become successful?
4. How to get more people to open your newsletters
5. Want versus need – your customers' choice

This entry was posted on Wednesday, July 2nd, 2008 at 8:34 am and is filed under Businesses, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.