It’s a very common occurrence to come across advertising on blogs. Usually it’s the way these publications can keep the information they post free from charge, as the revenue generated helps pay for the expenses incurred.
But do you actually notice them? I certainly don’t. I’ve learned to gloss over them to find the information I want, a bit like the way I scan tweets in Twitter to find the ones that interest me the most.
To overcome this, advertisers have had to think of a way to get people to notice their adverts. Being extra clever with the headlines, putting animation in to disengage your attention, including hard to resist call to actions designed to pull even the hardened punter, all these are failing to get results.
So now the newest idea that’s come up is 30 second long TV-style adverts. These will be much harder to ignore, even pop-up ads. How would you respond to a short film popping up within the blog you were trying to read? Would you really stop, down tools, and watch these phenomena?
Another concept put forward by internet marketers is that even though these adverts will cost more, they will have a higher profile with a huger impact, thus becoming more effective and cost-worthy. The idea is that in the long run these ads will supercede the smaller static versions, who will gradually diminish in their intensity and numbers.
Is this a good idea? After the trial of 5 weeks on 15 carefully chosen websites, will this catch on? Will we welcome this style of advertising with open arms, or will we rue the development of technology and yearn for the old style advertising methods?
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I could not agree more with this post, I usually do not comment on blogs but I had to on this topic as it means alot to me.
This is clearly one of my Favorites! Awesome Blog!
-Mike
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