Six months since giving up my business, things have become rosier. My post Perfection doesn’t work in business was a result of my feelings of rejection, failure and disillusionment. But now I can look at business in a new light, having had plenty of time to analyse my present situation and learn from my mistakes.

In an interview with a client about her blog design, her reasons for having one and what she was going to say in it, her fascinating stories showed me on many fronts how perfection is a key towards success.

She provides advice for start up and small businesses wishing to head into the dizzying heights of food production. In this highly competitive world, perfection is paramount. Competition is so fierce, and the customers are so fickle and easily persuaded, it’s a constant battle to stay ahead of the game with excellence, quality and price.

Those food stuffs that are successful in this environment have undergone countless manifestations of their product before it hits the shelves, let alone start to promote it. There is no way they would produce something that is second best – it would immediately be smothered by the competition and rejected by their customers.

Each manufacturer has sourced the finest ingredients, perfected their processes to the enth degree, researched into the optimum target market, activated the most appropriate quality control, and calculated the best possible price that the customer will pay and the company will make a comfortable margin.

Therefore in business your company should also strive towards the same standards, whether in production, processes, customer service, quality control, logistics, efficiencies and striving towards as close to perfection you can possibly get! After all, you have your reputation and credibility to maintain – why waste that hard earned accolade by ignoring perfection?

Related posts:

1. Perfection doesn't work in business
2. Combine price and quality to attract customers
3. Create your unique selling proposition
4. Do they waste so much on marketing?
5. Customers' copy outweigh your business profile

This entry was posted on Friday, May 21st, 2010 at 11:05 am and is filed under Businesses, Marketing, Quality. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.