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How to make your advert stand out
In this particular local magazine I regularly receive through my letterbox I get a chance to purvey various attempts at designing advertising. I do feel sorry for multiple trades who have to compete with each other, all trying to attract the same customers from the same page:
Look! Four plumbers jostling with each other to capture [...] -
Small advert? No need to clutter it
In my mind a lot of advertising you see is money down the drain, because their owners, designers or writers don’t understand the psychology of how to compose a successful ad (read more in my post 5 things to consider when writing adverts). Although I have given you five reasons there, here I will, in [...]
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What is Pay Per Click (PPC) advertising?
Pay per click is a form of paid for online advertising by Google. These adverts are found in the shaded area of a search engine page above the ‘organic’ or natural links (usually the first three links), and the remainder are placed in the area reserved for Sponsored Links in the right sidebar.
PPC, also [...] -
Pay per click works if performed properly
How sad it is when you see examples of online marketing failing to work, and sigh when you think of how much money is wasted.
I suppose this is the same for other forms of advertising, which brings to mind a local magazine that is delivered monthly through my letterbox full of hopeful advertisers actively publicising [...]
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Always provide a focus for your adverts
At my first networking meeting for a month (since I had got Bell’s Palsy) I met an interesting lady who taught golf, at home as well as at the golf course.
I asked her how she marketed her business. (It’s wise to do that to see if they know what they are talking about – there’s [...] -
How does a blog add value to your business?
To gather feedback on business blogging, I subscribed to a number of forums and asked how many people had a blog. This is one of the responses and my answer to it:
Hi Alice
I have just started my business and I’m still going through the process of designing a website, etc.
I am thinking about adding [...] -
Magazine awareness to provide marketing value
Guest post by Tamra Booth, Editor of Vive Magazine
Combining design with marketing? Well, this is absolutely essential if you want your marketing to be effective and to deliver value for money.
Magazines and newspapers are notoriously terrible at making sure their clients’ adverts are effective. How many times do you hear people say, ‘I never advertise, [...] -
How to use your customers to promote your business
Customers are extremely important to your business, where would it be without them? This may sound obvious, but there are some businesses that trundle along taking no notice of this vital element.
When analysing a business promotion, take notice of to whom they are talking to. Who is the main objective in their marketing message? Who [...] -
Create your unique selling proposition
Guest blog post by Jessica Swanson of Shoestring Marketing
In order to succeed in your small business, you simply cannot be like everyone else; you need to stand apart from the crowd. Always keep in mind that you don’t want to be ‘just another fish in the sea’. You want to be the biggest, brightest and fastest [...] -
Remember: problem, solution and then product
Talking to a businesswoman who had trouble promoting her new product, I told her she needed to take a step back and view how she marketed from another viewpoint – that of the customer.
So many people bang on about themselves and their product – this is only natural, as humans think about the most important [...]
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