It’s a very common occurrence to come across advertising on blogs. Usually it’s the way these publications can keep the information they post free from charge, as the revenue generated helps pay for the expenses incurred. But do you actually notice them? I certainly don’t. I’ve learned to gloss over them to find the information…
In this particular local magazine I regularly receive through my letterbox I get a chance to purvey various attempts at designing advertising. I do feel sorry for multiple trades who have to compete with each other, all trying to attract the same customers from the same page: Look! Four plumbers jostling with each other to…
In my mind a lot of advertising you see is money down the drain, because their owners, designers or writers don’t understand the psychology of how to compose a successful ad (read more in my post 5 things to consider when writing adverts). Although I have given you five reasons there, here I will, in…
Pay per click is a form of paid for online advertising by Google. These adverts are found in the shaded area of a search engine page above the ‘organic’ or natural links (usually the first three links), and the remainder are placed in the area reserved for Sponsored Links in the right sidebar. PPC, also…
How sad it is when you see examples of online marketing failing to work, and sigh when you think of how much money is wasted. I suppose this is the same for other forms of advertising, which brings to mind a local magazine that is delivered monthly through my letterbox full of hopeful advertisers actively…
At my first networking meeting for a month (since I had got Bell’s Palsy) I met an interesting lady who taught golf, at home as well as at the golf course. I asked her how she marketed her business. (It’s wise to do that to see if they know what they are talking about –…
To gather feedback on business blogging, I subscribed to a number of forums and asked how many people had a blog. This is one of the responses and my answer to it: Hi Alice I have just started my business and I’m still going through the process of designing a website, etc. I am thinking…
Guest post by Tamra Booth, Editor of Vive Magazine Combining design with marketing? Well, this is absolutely essential if you want your marketing to be effective and to deliver value for money. Magazines and newspapers are notoriously terrible at making sure their clients’ adverts are effective. How many times do you hear people say, ‘I…
Customers are extremely important to your business, where would it be without them? This may sound obvious, but there are some businesses that trundle along taking no notice of this vital element. When analysing a business promotion, take notice of to whom they are talking to. Who is the main objective in their marketing message?…
Guest blog post by Jessica Swanson of Shoestring Marketing In order to succeed in your small business, you simply cannot be like everyone else; you need to stand apart from the crowd. Always keep in mind that you don’t want to be ‘just another fish in the sea’. You want to be the biggest, brightest and…
Fairy Blog Mother
