Copywriting styles differ considerably, depending on which media you are writing for; this is because media itself is so varied. It’s also all about pace and where the reader is when they read it, which affects the writing methods. Articles are meant to be for leisurely reading, so you can afford to be wordy, have…
Yesterday Chrissie Slade of Gorgeous Guineas came to see me for a half hour health check (but as always with me she got a bit more than just half an hour!). Chrissie makes aromatherapy skin products for guinea pigs, and claims she’s the only one in the world doing this. It’s a fascinating little business,…
An article is a lengthy piece of writing, written in an expert’s point of view, aimed at explaining a topic in great detail. A blog post is a shorter piece of writing, usually in a ‘conversational’ style, aimed at updating or educating your readers, or to spark ideas and interest in your business. Articles are…
Twitter is also called micro-blogging, because it is an opportunity for you to express yourself and tell the world all the facts about you and your business you are unable to fit into your website. It’s micro-blogging because it is confined to only 140 characters per ‘tweet’, which means you have to be concise with…
Recently I was asked this question: “I need to know what is the success criteria of a newsletter, how could we know it will be appreciated or not?” Success of a newsletter will be measured by the response you get from your readership, how many more subscriptions you get from word of mouth or referrals,…
When you write about a specific subject in your newsletter, the best way is to break it down into its basic components, and explain it simply using everyday language. This exercise is more difficult than it sounds, because the idea is to make it not only interesting, but to appeal to as many readers as…
Today I met a office furniture company while out networking. They were an established foreign firm who were looking to expand into Europe and the UK, and had formed a Reading branch. The sales rep was out networking around various groups to tout her wares, which included a well designed brochure sporting the clean, simple…
Fairy Blog Mother
