Online customer relationship marketing (jargon for engaging with customers online) is a bit like hosting a dinner party. As every dinner party hostess will know, it’s all about your guests. You are not there to promote yourself, but to engineer the evening to make it as pleasant as possible for all present. You take pains…
I’ve been tweeting about the difference between marketing and sales, and that they’re not the same: the former is about gaining relationships, spreading expertise and maintaining credibility; the latter is about making money. But what does marketing mean to you? What and why is it important? How can it be used to transform your business’s…
All copywriting, whether for web or paper, should be biased towards one thing: the customer. Blabbing on about the company is a total waste of time, customers don’t give a tinker’s toot about the business, they only care about “what’s in it for them”, how will they benefit from the product or services offered, will…
Customers are extremely important to your business, where would it be without them? This may sound obvious, but there are some businesses that trundle along taking no notice of this vital element. When analysing a business promotion, take notice of to whom they are talking to. Who is the main objective in their marketing message?…
One of the most important parts of a campaign is the call to action. This feature can manifest itself in a variety of ways, but one popular version is the ‘special offer’ acting as an incentive to get the customer to make contact. Try to think of and create a really compelling ‘special offer’. Is…
In these difficult times, it isn’t easy to get your customers to keep on buying. So you must change for the better. First, analyse the product that sells the best. Find out why, which attributes are so popular, what aspect appeals to encourage a sale, and how does this product benefit your customers, what value…
One of the most difficult things in networking is adequately describing your business so that your listener’s eyes don’t glaze over. With some networking groups you only get 60 seconds to give your pitch, which is actually a blessing in disguise. It makes you concentrate your mind on the most important parts, enabling you to…
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