• How effectively are you using LinkedIn?

    LinkedIn is usually considered to be professional, as opposed to Facebook which is more social. It is more business biased, yet should be treated as a social networking site. The method of acquiring contacts (rather than friends) is strictly controlled, with a connective reason needing to be confirmed before a prospective is approached.
    Promote yourself, not [...]

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  • Which design elements are vital for a blog?

    Want to know what you should include on your blog to make it successful?
    Read this post on my blogging blog to find out!

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  • Businesses shouldn’t slow in the snow

    Has your business suffered due to the recent bad weather?
    Thinking about this, I realised that with today’s technology, you really don’t have to do the traditional thing any more, which is going in to work. Doing online marketing for your business can be done from almost anywhere!
    I’ve been trapped at home since Reading experienced at [...]

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  • To comment or not to comment, it’s all about interaction

    One of the aspects of a blog is that it is interactive. This means readers are able to contribute to your blog if they have something to say. Blogging programmes automatically add an area after posts where readers can add their point of view. The ability to comment is also part of the phenomenon Web2.0, [...]

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  • RSS simply explained

    When I asked for feedback on what people wanted to know about blogs and blogging, many of them wanted to know about RSS. The main question being what is RSS?
    So here is an explanation of those who do not know:

    RSS, which stands for Really Simple Syndication, is easily recognisable through the orange square icon found [...]

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  • How are blogging and teeth similar?

    Blogging as like flossing your teeth, you need do it fairly regularly to maintain your oral hygiene (or marketing awareness). It doesn’t need to be done everyday like brushing your teeth (or working on your marketing strategy), but you need to keep it up if you want a nice smile (or well marketed business).
    Nobody likes [...]

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  • What is the difference between an article and a blog post?

    An article is a lengthy piece of writing, written in an expert’s point of view, aimed at explaining a topic in great detail. A blog post is a shorter piece of writing, usually in a ‘conversational’ style, aimed at updating or educating your readers, or to spark ideas and interest in your business.
    Articles are produced [...]

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  • What are your blogging barriers?

    Many people have told me that they are afraid to start blogging. Digging further into this revealed a number of different fears, and not necessarily about the technology side, which I thought was the main reason. Yes, technology is a hindrance, but it is something that can eventually be overcome with guidance. It is the [...]

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  • How aware are you of the power of the picture?

    I’ve just finished my blogging package ‘The Power of Pictures’.
    This is just one of my series of blogging packages I’m creating to help women (and men) towards creating their own successful business blog. The first ones of the series are scheduled to be ready towards the end of July, so watch this space!
    I like it [...]

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  • Forget your blog, forget your readers, forget SEO

    There is nothing worse than setting up a blog and then forgetting about it – like someone said in a Twitter post, “a blog with no new content is like a cheese sandwich”. Although this made me smile, he is right. An inactive blog is the same as a brochure website, looking pretty but with [...]

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