To the uninitiated Twitter may be considered a useless pursuit. The idea of reading these little ‘messages’ that rapidly zip past your eyes, all seemingly unconnected with each other, blathering on about nothing in particular, would seem like a waste of time. Until you analyse why people do twitter. Social networking is about being sociable,…
One of the features of Appletree’s newsletter system JAC shows how many of your newsletter’s recipients have opened it (and there is also a new feature that shows you who has opened it too and how many times). One statistic is that newsletters with large mailing lists seem to show a low open rate. So…
Six months since giving up my business, things have become rosier. My post Perfection doesn’t work in business was a result of my feelings of rejection, failure and disillusionment. But now I can look at business in a new light, having had plenty of time to analyse my present situation and learn from my mistakes….
This was the topic of conversation I had at a CIM course on marketing trends the other week. Of course the speakers were stressing how important it was to get into social networking, in order for our businesses not to get left behind, but one particular lady next to me was not convinced. I asked…
At a networking talk I gave recently about social media, one of the questions I was asked was ‘how do you use things like Twitter without wasting so much time?’ First of all it’s important to have a focus in what you want out of using social media. It is very easy to go in…
Has your business suffered due to the recent bad weather? Thinking about this, I realised that with today’s technology, you really don’t have to do the traditional thing any more, which is going in to work. Doing online marketing for your business can be done from almost anywhere! I’ve been trapped at home since Reading…
Facebook has been criticised as a social medium that is aimed more towards the social side and less towards business activities. Well, this was proved wrong by Perry, my beautician friend. She effectively used Facebook to combine social and business together to further her success. She has just launched her new unisex beauty salon called…
A few concepts are starting to dawn on me since I’ve stopped my business. One of them is perfection – it isn’t always possible and it certainly isn’t necessary. Believe it or not, if you constantly strive for perfection you will never get anywhere, and you will waste so much time trying to attain it….
There is nothing worse than doing a load of work and not getting paid for it. Over a year ago I was approached by a man who wanted me to market some books he had published. This project sounded too good to be true (and in fact this was the case, as you will read…
Don’t get seduced by a potential customer with a fat, bulging wallet. Remember the old saying: “all that glitters is not gold”. My husband is working on a tender for a job in the Far East. Of course the businessmen concerned are rich, and want large, expensive work to be done, which adds to the…
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