Blogging as like flossing your teeth, you need do it fairly regularly to maintain your oral hygiene (or marketing awareness). It doesn’t need to be done everyday like brushing your teeth (or working on your marketing strategy), but you need to keep it up if you want a nice smile (or well marketed business). Nobody…
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Many people have told me that they are afraid to start blogging. Digging further into this revealed a number of different fears, and not necessarily about the technology side, which I thought was the main reason. Yes, technology is a hindrance, but it is something that can eventually be overcome with guidance. It is the…
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While visiting Nottingham we decided to go for a Chinese meal. Just down from our hotel was an restaurant called ‘Big Wok’, which looked enticing at £10 for all you could eat. Now normally these ‘pile it high and sell it cheap’ establishments skimp on quality for the sake of price, but we were pleasantly…
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All copywriting, whether for web or paper, should be biased towards one thing: the customer. Blabbing on about the company is a total waste of time, customers don’t give a tinker’s toot about the business, they only care about “what’s in it for them”, how will they benefit from the product or services offered, will…
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I’ve just finished my blogging package ‘The Power of Pictures’. This is just one of my series of blogging packages I’m creating to help women (and men) towards creating their own successful business blog. The first ones of the series are scheduled to be ready towards the end of July, so watch this space! I…
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Following on from my visible networking material idea I came across this business card from Jill Wigmore-Welsh. I wanted to share it with you because it stood out from all the other business cards at this networking meeting I went to. Why? Because the first thing it said is what she does, but in a…
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There is nothing worse than setting up a blog and then forgetting about it – like someone said in a Twitter post, “a blog with no new content is like a cheese sandwich”. Although this made me smile, he is right. An inactive blog is the same as a brochure website, looking pretty but with…
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Twitter is also called micro-blogging, because it is an opportunity for you to express yourself and tell the world all the facts about you and your business you are unable to fit into your website. It’s micro-blogging because it is confined to only 140 characters per ‘tweet’, which means you have to be concise with…
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I’ve just listened to a video about blogging. Normally I would be very excited and would take voracious notes, but this time I just sat there bemused. As a result I am determined to develop my new niche. Since the end of May, when I developed Bell’s Palsy, I had to take a back seat…
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I would like to reprint a portion of a post How to get more time to blog by Michael Martine of Remarkablogger, Blog Consultant and Blog Coach. I hope he doesn’t mind, but it raised some points that I wanted to share with you and hope you would find interesting. Blog Less Despite the fact…
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