OK, without the multi-million pound marketing budgets the big corporates have, how can SMEs compete? But you can accomplish it just as well within your sphere by using these three simple, common sense marketing techniques that needn’t cost the earth. First, make your messages regular, repetitive and always upbeat. There are plenty of ways to…
You’re an entrepreneur and you want to start up a business. Great. The first reaction to getting a slot on the internet is to get a website. Wrong! Why wrong? This is because websites are notoriously expensive things! How much cash do you have? I suggest you should have a good think before you go…
When you choose a present for a friend, I hope you don’t choose it because you really like it? When you choose the colour, you don’t choose your favourite and not your friend’s? When you choose the size, you don’t see if it fits yourself, do you? Think about these facts and compare them to…
I read somewhere that small businesses really ought to spend 40% of their time doing marketing if they want to survive. 40%! That’s quite a lot, especially if you’re a sole trader or only have a few employees, but if you think about it, a lot of what you do would be already considered as…
My mother publishes books about Brighton, and her company is a non-profit organisation which she trades from her home. As a self-taught publisher, she relies on her many years of art and design techniques, and yet with her advancing years she produces excellent books as well as managing her own website and blog. One thing…
If you start thinking in questions, it will benefit you to: • focus your mind on what your customers really want or need • ask your customers what they are asking for • work out what your own business should be asking for • then aim to provide what your customers are searching for This…
Hi Alice I am new to all this twittering and blogging and I need some help. I have my business and have been told that blogging and twittering are a great form of marketing my business. So I have a blogger and twitter account but am unsure of how these work. I know that you…
Guest blog by LisaMarie Dias, e-newsletter diva As a designer of e-marketing materials, people will often ask “Should I blog, tweet or start an e-newsletter?” While the question is usually posed as ‘which one’, I will often answer “Yes” in an attempt to help them re-frame the query. There are valid reasons to start any…
Hi Alice I’d welcome any feedback you could offer on my shop blog: http://kittyandpolly.wordpress.com/ Thanks, Paula –oo00oo– Hi Paula What a fantastic blog! I love the pictures and the posts are really readable, well done! I particularly like the links to specific pages on your website and that you’ve created some extra pages. You could…
To gather feedback on business blogging, I subscribed to a number of forums and asked how many people had a blog. This is one of the responses and my answer to it: Hi Alice I have just started my business and I’m still going through the process of designing a website, etc. I am thinking…
Fairy Blog Mother
