Think of your blog as another platform to advertise from. Call it promoting yourself, your product and your company. But you could write endless posts providing valuable insights and top tips about your business, and even though they would be interesting reading, they are missing a vital element. Don’t forget to post with a purpose….
This is a good example of how design should not take over from being practical. Visibility is the key to success, and it certainly wasn’t applied here: Has anyone looked at the train signs on the London to Brighton line recently? Last Saturday I was travelling late in the evening, and as the train stopped…
Customers are extremely important to your business, where would it be without them? This may sound obvious, but there are some businesses that trundle along taking no notice of this vital element. When analysing a business promotion, take notice of to whom they are talking to. Who is the main objective in their marketing message?…
Would your business like more exposure? Would it benefit from a wider audience? Do you feel your existing website is too restricted in selling your company to potential customers? I would like you to imagine your business as an iceberg. What is visible, what your customers get to see and understand, is like the area…
The power of Web2.0, the interactive side of the internet, opens up a huge potential to publicise and expose your business to a larger audience than ever before. No longer is the world a huge place, with the rise of social networking it seems like it’s just outside your back door! Social networking for business…
People expect clear definitions about what kind of business you are. In fact, directories have boxes that state either one profession or the other when you apply, without an option for anything else. And if you join a networking group this rule also applies. You are supposed to be either a designer, or a marketer,…
Guest blog post by Jessica Swanson of Shoestring Marketing In order to succeed in your small business, you simply cannot be like everyone else; you need to stand apart from the crowd. Always keep in mind that you don’t want to be ‘just another fish in the sea’. You want to be the biggest, brightest and…
Marketing is about long term relationship building, and a superb way of keeping your customers informed about your business over a long period of time is through a newsletter. I have written at length about paper newsletters in the past, but now is the turn of the electronic version or e-newsletter. These are a very…
Talking to a businesswoman who had trouble promoting her new product, I told her she needed to take a step back and view how she marketed from another viewpoint – that of the customer. So many people bang on about themselves and their product – this is only natural, as humans think about the most…
If you look at the BBC website newsdesk, you’ll see lots of different links to their news items. It looks like there’s lots of news there, but in fact there isn’t. If you investigated further, you’d find that quite a lot of the links go to the same news article. Why is this? People view…
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