Many companies are waking up to the idea that they must start using digital marketing. Many of them may already be using it – sort of – because they are aware of Facebook, Twitter, email newsletters and the like. There are many reasons why companies have not progressed within digital marketing, but the most obvious,…
There are many examples of online marketing throughout the internet for all of us to see, and plenty of posts and articles from gurus and experts all saying how wonderful their versions are. So I have added my tuppence-worth to the fray to let you know what I think of this subject! 1. Understand exactly what marketing is….
In my mind a lot of advertising you see is money down the drain, because their owners, designers or writers don’t understand the psychology of how to compose a successful ad (read more in my post 5 things to consider when writing adverts). Although I have given you five reasons there, here I will, in…
One of the areas of my new job is to analyse websites for improvement. This involves looking at Google Analytics to view its performance, assessing what the visitor sees when they visit the site, and whether the design and copy works or not. Assessing Analytics Going into the Analytics of a website is a fascinating…
At my first networking meeting for a month (since I had got Bell’s Palsy) I met an interesting lady who taught golf, at home as well as at the golf course. I asked her how she marketed her business. (It’s wise to do that to see if they know what they are talking about –…
Hi Alice I have a business blog: http://pensarmarketing.blogspot.com I am not sure how to use it, I have heard different things from different people. My posts vary from personal to business as this is what I have been told works. To be honest I do not use it very often because I am unsure of…
Think of your blog as another platform to advertise from. Call it promoting yourself, your product and your company. But you could write endless posts providing valuable insights and top tips about your business, and even though they would be interesting reading, they are missing a vital element. Don’t forget to post with a purpose….
Guest post by Tamra Booth, Editor of Vive Magazine Combining design with marketing? Well, this is absolutely essential if you want your marketing to be effective and to deliver value for money. Magazines and newspapers are notoriously terrible at making sure their clients’ adverts are effective. How many times do you hear people say, ‘I…
Customers are extremely important to your business, where would it be without them? This may sound obvious, but there are some businesses that trundle along taking no notice of this vital element. When analysing a business promotion, take notice of to whom they are talking to. Who is the main objective in their marketing message?…
People expect clear definitions about what kind of business you are. In fact, directories have boxes that state either one profession or the other when you apply, without an option for anything else. And if you join a networking group this rule also applies. You are supposed to be either a designer, or a marketer,…
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