Alice Elliott's blog

Thoughts of a visual marketer

Small advert? No need to clutter it

Wednesday, June 2nd, 2010

In my mind a lot of advertising you see is money down the drain, because their owners, designers or writers don’t understand the psychology of how to compose a successful ad (read more in my post 5 things to consider when writing adverts). Although I have given you five reasons there, here I will, in [...]
Analyse how your website performs

Tuesday, January 19th, 2010

One of the areas of my new job is to analyse websites for improvement. This involves looking at Google Analytics to view its performance, assessing what the visitor sees when they visit the site, and whether the design and copy works or not.
Assessing Analytics
Going into the Analytics of a website is a fascinating experience. There [...]
Always provide a focus for your adverts

Wednesday, June 17th, 2009

At my first networking meeting for a month (since I had got Bell’s Palsy) I met an interesting lady who taught golf, at home as well as at the golf course.
I asked her how she marketed her business. (It’s wise to do that to see if they know what they are talking about – there’s [...]
What do you use your blog for?

Thursday, April 16th, 2009

Hi Alice
I have a business blog: http://pensarmarketing.blogspot.com
I am not sure how to use it, I have heard different things from different people. My posts vary from personal to business as this is what I have been told works. To be honest I do not use it very often because I am unsure of how to [...]
So how can you make money through a blog?

Tuesday, April 7th, 2009

Think of your blog as another platform to advertise from. Call it promoting yourself, your product and your company. But you could write endless posts providing valuable insights and top tips about your business, and even though they would be interesting reading, they are missing a vital element.
Don’t forget to post with a purpose. Is [...]
Magazine awareness to provide marketing value

Wednesday, April 1st, 2009

Guest post by Tamra Booth, Editor of Vive Magazine
Combining design with marketing? Well, this is absolutely essential if you want your marketing to be effective and to deliver value for money.
Magazines and newspapers are notoriously terrible at making sure their clients’ adverts are effective. How many times do you hear people say, ‘I never advertise, [...]
How to use your customers to promote your business

Wednesday, April 1st, 2009

Customers are extremely important to your business, where would it be without them? This may sound obvious, but there are some businesses that trundle along taking no notice of this vital element.
When analysing a business promotion, take notice of to whom they are talking to. Who is the main objective in their marketing message? Who [...]
Don't designers understand what needs to go into a leaflet?

Monday, March 23rd, 2009

People expect clear definitions about what kind of business you are. In fact, directories have boxes that state either one profession or the other when you apply, without an option for anything else. And if you join a networking group this rule also applies. You are supposed to be either a designer, or a marketer, [...]
How blogging and article writing help market businesses

Wednesday, March 11th, 2009

One way to get attention is to make a big noise. Any child will tell (or show) you that. And making big noises in business are one of the ways of getting your customers to look your way, and finding a method of getting more traffic to your website will certainly be welcome.
But making a [...]
How to use autoresponders within marketing campaigns

Tuesday, March 3rd, 2009

When putting together an on-line marketing campaign it is vital to get the process automated. You cannot be sitting there 24/7 waiting for any responses, and then be able to process them immediately. Wouldn’t you rather it be done for you while you are elsewhere doing business, making money, asleep or even relaxing on holiday?
You [...]