Would your business like more exposure? Would it benefit from a wider audience? Do you feel your existing website is too restricted in selling your company to potential customers? I would like you to imagine your business as an iceberg. What is visible, what your customers get to see and understand, is like the area…
When putting together an on-line marketing campaign it is vital to get the process automated. You cannot be sitting there 24/7 waiting for any responses, and then be able to process them immediately. Wouldn’t you rather it be done for you while you are elsewhere doing business, making money, asleep or even relaxing on holiday?…
Adapt your marketing campaign to collect customers’ contact details, either to buy from you immediately, or to communicate, educate and persuade towards a purchase in the future. Use forward planning to understand how your customers think in relation to what you are offering them. Leaflets campaigns use headlines to attract attention, which need to be…
Sometimes it astounds me how much companies are prepared to spend in order to ‘market’ their products or services. I usually enjoy getting packages through the post, especially when I know I’ve ordered something, like a book I’ve been recommended or a new gadget, and our postwoman rang the bell this morning to give me…
I remember when we decided to redecorate our son’s room with a laminate floor. I thought I could try and lay the floor myself to save my husband the bother. How easy could it be? The slats easily locked together and I could get the majority done before collecting the kids from school. How wrong…
One of the most important parts of a campaign is the call to action. This is, in fact, one element that some leaflet campaigns actually forget to include! Not only does a single leaflet campaign provide just one shot at attempting to persuade customers to buy, but the command to pick up the phone, go…
Quick reference: How to get your leaflets to start working for you How to get your successful leaflets to look good It’s not what you say, but how you say it, that contributes towards a successful campaign. Be aware that your customers come first; after all, your business would not exist without them, so therefore…
First, we must consider the purpose of a leaflet: to promote a product or service and bring in sales. Unfortunately that is only half the story, because in today’s world a single ‘blast’ of marketing will not work. We live increasingly rapid lives, bombarded with stimuli and competition, ever filling in-boxes and constant distractions. Unless…
At a ‘Power Breakfast’ this morning I gave some tips away about how to design a postcard marketing campaign with marketing in mind. In today’s world it’s not enough to design a pretty postcard and send it out to lots of people to see if any of them will buy from you. Here are six…
This is my version of the subject on postcards mentioned a few posts ago: Take another look at the humble postcard. Size A6, although appears small, is actually quite versatile (and fits nicely into a C6 envelope if necessary), and even though it’s dimensions restrict the amount of content you can fit on it, there…
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