Online customer relationship marketing (jargon for engaging with customers online) is a bit like hosting a dinner party. As every dinner party hostess will know, it’s all about your guests. You are not there to promote yourself, but to engineer the evening to make it as pleasant as possible for all present. You take pains…
As my entry into the JupiterJasper Marketing lesson blogging competition, this blog is about the one concept of marketing I think will really help your business. This is ‘communication’, which comes in many guises: Research Do research into how your customers think, in order to communicate with them effectively. Even before starting to trade, it’s…
When you’re dealing with social media, one of the most important things to consider is interaction. Interaction is when your readers, audience, fans, friends or whatever are compelled to respond to your social networking activities. This will happen when you post up something that is worth commenting on, full of value, beneficial and helpful, entertaining…
One of the aspects of a blog is that it is interactive. This means readers are able to contribute to your blog if they have something to say. Blogging programmes automatically add an area after posts where readers can add their point of view. The ability to comment is also part of the phenomenon Web2.0,…
Many people have told me that they are afraid to start blogging. Digging further into this revealed a number of different fears, and not necessarily about the technology side, which I thought was the main reason. Yes, technology is a hindrance, but it is something that can eventually be overcome with guidance. It is the…
I would like to reprint a portion of a post How to get more time to blog by Michael Martine of Remarkablogger, Blog Consultant and Blog Coach. I hope he doesn’t mind, but it raised some points that I wanted to share with you and hope you would find interesting. Blog Less Despite the fact…
Actually a blog is a kind of website, as they have many similar attributes. They both occupy a presence on the internet, use an URL or web address, need a host server to keep them online, contain information such as text content, pictures, links and keywords, both benefit from search engine optimisation and can be…
This is another excellent post by Randa Clay about 10 ‘must-have’ books if you want to succeed in blogging: http://randaclay.com/blogging/10-fantastic-books-about-marketing-your-blog-online/ A well worth read!
Hello Alice, I do have a blog but I am not sure if I use it correctly. I created my blog to promote my business and to benefit from Google ranking. I am afraid I am not writing as much as I wanted … my excuse not enough time, but the real reason is I…
Hi Alice, I just wanted to say a big thank you to you for your very helpful advice on blogging, I have just started my blog and was really unsure the how to’s etc. I will definitely be making it a part of my daily routine. I would love your thoughts on mine (please be…
Fairy Blog Mother
