Alice Elliott's blog

Thoughts of a visual marketer

Saying exactly what in the tin

Friday, July 10th, 2009

Following on from my visible networking material idea I came across this business card from Jill Wigmore-Welsh. I wanted to share it with you because it stood out from all the other business cards at this networking meeting I went to.
Why? Because the first thing it said is what she does, but in a way [...]
How many ways can you use a blog?

Tuesday, July 7th, 2009

One blog I always read avidly is Graham Jones’s, and his post on using a blog to keep your customers happy poses an interesting insight into how you could use a blog in different ways, not just the usual weblog diary thing.
I like the idea of providing private blogs, or even individual password protected pages [...]
What's the similarity between blogging and twittering?

Tuesday, April 21st, 2009

Hi Alice
I am new to all this twittering and blogging and I need some help. I have my business and have been told that blogging and twittering are a great form of marketing my business. So I have a blogger and twitter account but am unsure of how these work. I know that you post [...]
How to spruce up a free blog

Thursday, April 16th, 2009

Hi Alice
I’d welcome any feedback you could offer on my shop blog: http://kittyandpolly.wordpress.com/
Thanks, Paula
–oo00oo–
Hi Paula
What a fantastic blog! I love the pictures and the posts are really readable, well done!
I particularly like the links to specific pages on your website and that you’ve created some extra pages. You could have put your pages widget a [...]
How to use e-newsletters for effective marketing

Wednesday, March 18th, 2009

Marketing is about long term relationship building, and a superb way of keeping your customers informed about your business over a long period of time is through a newsletter.
I have written at length about paper newsletters in the past, but now is the turn of the electronic version or e-newsletter. These are a very effective [...]
How blogging and article writing help market businesses

Wednesday, March 11th, 2009

One way to get attention is to make a big noise. Any child will tell (or show) you that. And making big noises in business are one of the ways of getting your customers to look your way, and finding a method of getting more traffic to your website will certainly be welcome.
But making a [...]
Make-up an on-line impression

Tuesday, March 3rd, 2009

Guest blog by LisaMarie Dias, e-newsletter diva
I don’t wear much make-up, but I do use under-eye concealer almost every day. If you use this, you know how hard it is to find a shade and texture that matches your skin. Finding one that I liked was a challenge, so I was thrilled when the woman [...]
How to use autoresponders within marketing campaigns

Tuesday, March 3rd, 2009

When putting together an on-line marketing campaign it is vital to get the process automated. You cannot be sitting there 24/7 waiting for any responses, and then be able to process them immediately. Wouldn’t you rather it be done for you while you are elsewhere doing business, making money, asleep or even relaxing on holiday?
You [...]
How to effectively combine on-line and leaflet marketing campaigns

Tuesday, February 24th, 2009

Adapt your marketing campaign to collect customers’ contact details, either to buy from you immediately, or to communicate, educate and persuade towards a purchase in the future. Use forward planning to understand how your customers think in relation to what you are offering them.
Leaflets campaigns use headlines to attract attention, which need to be extremely [...]
What should you say and how to say it within your leaflet campaign

Friday, February 6th, 2009

Quick reference:
How to get your leaflets to start working for you
How to get your successful leaflets to look good
It’s not what you say, but how you say it, that contributes towards a successful campaign. Be aware that your customers come first; after all, your business would not exist without them, so therefore they need to [...]