Many companies are waking up to the idea that they must start using digital marketing. Many of them may already be using it – sort of – because they are aware of Facebook, Twitter, email newsletters and the like. There are many reasons why companies have not progressed within digital marketing, but the most obvious,…
As my entry into the JupiterJasper Marketing lesson blogging competition, this blog is about the one concept of marketing I think will really help your business. This is ‘communication’, which comes in many guises: Research Do research into how your customers think, in order to communicate with them effectively. Even before starting to trade, it’s…
Marketing is actually a fairly recent phenomenon. It came about as a series of methods to enhance profits, analyse customers and to produce planned processes. After the industrial revolution arose the means of mass production. Companies could produce much more on demand, which in turn created more discerning customers with changing expectations, combined with increasing…
The definition of an objective is an aim (something that we would like to do) that is measurable (we have means of knowing we have achieved it). During the process of setting objectives a company has to be aware of the internal and external influences that could affect it. It’s no good creating any objectives…
Philip Kotler’s definition is: “Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Of course people have many conceptions as to what marketing is – it depends on where you work and what you want to achieve. Some see…
I’m doing several website reviews this week. The main brief is to find out whether each website attracts the right kind of customer, and whether the right message is being put across. The first thing I look for is whether I understand what the main subject, niche or industry the website is representing. This may…
Following on from my visible networking material idea I came across this business card from Jill Wigmore-Welsh. I wanted to share it with you because it stood out from all the other business cards at this networking meeting I went to. Why? Because the first thing it said is what she does, but in a…
One blog I always read avidly is Graham Jones’s, and his post on using a blog to keep your customers happy poses an interesting insight into how you could use a blog in different ways, not just the usual weblog diary thing. I like the idea of providing private blogs, or even individual password protected…
Hi Alice I am new to all this twittering and blogging and I need some help. I have my business and have been told that blogging and twittering are a great form of marketing my business. So I have a blogger and twitter account but am unsure of how these work. I know that you…
Hi Alice I’d welcome any feedback you could offer on my shop blog: http://kittyandpolly.wordpress.com/ Thanks, Paula –oo00oo– Hi Paula What a fantastic blog! I love the pictures and the posts are really readable, well done! I particularly like the links to specific pages on your website and that you’ve created some extra pages. You could…
Fairy Blog Mother
