• What goes into a newsletter?

    Tuesday, November 25th, 2008

    When you write about a specific subject in your newsletter, the best way is to break it down into its basic components, and explain it simply using everyday language. This exercise is more difficult than it sounds, because the idea is to make it not only interesting, but to appeal to as many readers as [...]

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  • Snail mail versus failed e-mail

    Friday, May 23rd, 2008

    My friend told me that she recently had an email from one of her newsletter recipients saying that she hadn’t heard from her lately and she thought she had stopped trading.
    This was very worrying for my friend. How many other people hadn’t got their newsletters each month? OK, she wasn’t using an autoresponder, [...]

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  • How powerful is a postcard newsletter?

    Thursday, May 22nd, 2008

    Here’s a concept that is big in the US. Think of a small, bijous, concise form of communication that is quirky, eye-catching, yet still packed full of information. Of course the Americans have a larger version of the postcard, something resembling an A5 so there is more space for the designer to play with, but [...]

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