Hi Alice I am new to all this twittering and blogging and I need some help. I have my business and have been told that blogging and twittering are a great form of marketing my business. So I have a blogger and twitter account but am unsure of how these work. I know that you…
Hi Alice I’d welcome any feedback you could offer on my shop blog: http://kittyandpolly.wordpress.com/ Thanks, Paula –oo00oo– Hi Paula What a fantastic blog! I love the pictures and the posts are really readable, well done! I particularly like the links to specific pages on your website and that you’ve created some extra pages. You could…
Marketing is about long term relationship building, and a superb way of keeping your customers informed about your business over a long period of time is through a newsletter. I have written at length about paper newsletters in the past, but now is the turn of the electronic version or e-newsletter. These are a very…
One way to get attention is to make a big noise. Any child will tell (or show) you that. And making big noises in business are one of the ways of getting your customers to look your way, and finding a method of getting more traffic to your website will certainly be welcome. But making…
Guest blog by LisaMarie Dias, e-newsletter diva I don’t wear much make-up, but I do use under-eye concealer almost every day. If you use this, you know how hard it is to find a shade and texture that matches your skin. Finding one that I liked was a challenge, so I was thrilled when the…
When putting together an on-line marketing campaign it is vital to get the process automated. You cannot be sitting there 24/7 waiting for any responses, and then be able to process them immediately. Wouldn’t you rather it be done for you while you are elsewhere doing business, making money, asleep or even relaxing on holiday?…
Adapt your marketing campaign to collect customers’ contact details, either to buy from you immediately, or to communicate, educate and persuade towards a purchase in the future. Use forward planning to understand how your customers think in relation to what you are offering them. Leaflets campaigns use headlines to attract attention, which need to be…
Quick reference: How to get your leaflets to start working for you How to get your successful leaflets to look good It’s not what you say, but how you say it, that contributes towards a successful campaign. Be aware that your customers come first; after all, your business would not exist without them, so therefore…
When you write about a specific subject in your newsletter, the best way is to break it down into its basic components, and explain it simply using everyday language. This exercise is more difficult than it sounds, because the idea is to make it not only interesting, but to appeal to as many readers as…
My friend told me that she recently had an email from one of her newsletter recipients saying that she hadn’t heard from her lately and she thought she had stopped trading. This was very worrying for my friend. How many other people hadn’t got their newsletters each month? OK, she wasn’t using an autoresponder, which…
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