I was invited by a local school to come and talk about their website. It was quite a good website as primary school websites go, but it did need some direction and modernisation. School websites ideally should contain three areas: a brochure style department based on the prospectus; some official pages that contain necessary information…
Which elements should you be aware of when producing a magazine? First is the layout and presentation that enables readability, second is its content and reputation for good value, and third is its readership and distribution. Believe it or not, a magazine certainly benefits from being properly designed. Some are churned out by amateurs using…
So many e-newsletters are designed using HTML it is now assumed this is the norm. But does HTML contribute to your newsletter getting more likely to read? The e-newsletters I most enjoy reading (which seem to be published by successful businesses) are quite plain, just with a logo and a few pictures. Content seems to…
Recently I have been posting questions in Ecademy and LinkedIn to find out what people think about e-newsletters. The answers have been varied and very interesting, plenty of material to write some articles, fuelled by diverse attitudes and individualistic insights. One thought is that e-newsletters need to be well crafted and sent to the right…
Last week I ventured into the world of words in business. One aspect to consider is the words used in a website. Your webpages should be relevant to your campaign, so research into your target audience and then produce benefits for them: find the pain and offer a solution. Dont’ forget to elaborate on your…
People search the web for information. They type in either individual words or a question into a search engine such as Google, and this throws up a series of websites whose SEO (Search Engine Optimisation) relates to that request. Therefore it’s important to make sure the ‘landing page’ your customer visits is relevant to their…
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