• How to write good newsletter content

    Thursday, July 15th, 2010

    In my last post I wrote about how to increase the opening rates of your newsletter, and for this post I am concentrating on newsletter content and how that can increase the likelihood of it being read.

    Newsletters should be conversational pieces to educate, entertain and inform your readership. They shouldn’t consist of long technical articles [...]

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  • Customers' copy outweigh your business profile

    Monday, July 13th, 2009

    All copywriting, whether for web or paper, should be biased towards one thing: the customer.
    Blabbing on about the company is a total waste of time, customers don’t give a tinker’s toot about the business, they only care about “what’s in it for them”, how will they benefit from the product or services offered, will it [...]

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  • Don't designers understand what needs to go into a leaflet?

    Monday, March 23rd, 2009

    People expect clear definitions about what kind of business you are. In fact, directories have boxes that state either one profession or the other when you apply, without an option for anything else. And if you join a networking group this rule also applies. You are supposed to be either a designer, or a marketer, [...]

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  • What should you say and how to say it within your leaflet campaign

    Friday, February 6th, 2009

    Quick reference:
    How to get your leaflets to start working for you
    How to get your successful leaflets to look good
    It’s not what you say, but how you say it, that contributes towards a successful campaign. Be aware that your customers come first; after all, your business would not exist without them, so therefore they need to [...]

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  • What goes into a newsletter?

    Tuesday, November 25th, 2008

    When you write about a specific subject in your newsletter, the best way is to break it down into its basic components, and explain it simply using everyday language. This exercise is more difficult than it sounds, because the idea is to make it not only interesting, but to appeal to as many readers as [...]

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  • How to make a postcard campaign work

    Wednesday, July 23rd, 2008

    At a ‘Power Breakfast’ this morning I gave some tips away about how to design a postcard marketing campaign with marketing in mind.
    In today’s world it’s not enough to design a pretty postcard and send it out to lots of people to see if any of them will buy from you.  Here are six of [...]

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  • Introducing new marketing relations

    Thursday, July 10th, 2008

    Some of you would have heard of Auntie AIDA, a marketing term which translated means
    A is for Attention
    I is for Interest
    D is for Desire
    A is for Action
    But now I want to introduce to you Auntie ALICE:
    A stands for Attractive graphic design with Attention to detail
    L stands for Leading the way in designing Leaflets and other [...]

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