I’ve been tweeting about the difference between marketing and sales, and that they’re not the same: the former is about gaining relationships, spreading expertise and maintaining credibility; the latter is about making money. But what does marketing mean to you? What and why is it important? How can it be used to transform your business’s…
There are many examples of online marketing throughout the internet for all of us to see, and plenty of posts and articles from gurus and experts all saying how wonderful their versions are. So I have added my tuppence-worth to the fray to let you know what I think of this subject! 1. Understand exactly what marketing is….
It’s fascinating noting the different styles of American waitresses and how they treat you. Of course they are always excessively nice because they depend on your tips to boost their meagre wages, but they still have varied methods of attentiveness, depending on the kind of restaurant they are serving in, the response of customers seated there…
In this particular local magazine I regularly receive through my letterbox I get a chance to purvey various attempts at designing advertising. I do feel sorry for multiple trades who have to compete with each other, all trying to attract the same customers from the same page: Look! Four plumbers jostling with each other to…
Six months since giving up my business, things have become rosier. My post Perfection doesn’t work in business was a result of my feelings of rejection, failure and disillusionment. But now I can look at business in a new light, having had plenty of time to analyse my present situation and learn from my mistakes….
Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could possibly walk pass your shop (website) unless they knew it was already there. There are some websites that capitalise on this phenomenon, due to their reputation. They…
How easy are you making it for your customers to use your services? Do you go out of your way to help them? I like the way Clark’s the shoe shops now offer a personal service to their customers: I saw a pair of purple (well, that is my colour) shoes that I liked, and…
Don’t get seduced by a potential customer with a fat, bulging wallet. Remember the old saying: “all that glitters is not gold”. My husband is working on a tender for a job in the Far East. Of course the businessmen concerned are rich, and want large, expensive work to be done, which adds to the…
Watching the ads on telly, the Dulux paint one caught my attention. It was very short, and it consisted of a sad girl with a green background, and then her emotions were reversed as the green changed to a cheery yellow. Dulux were playing with how the girl felt towards her newly decorated walls. It…
Blogging as like flossing your teeth, you need do it fairly regularly to maintain your oral hygiene (or marketing awareness). It doesn’t need to be done everyday like brushing your teeth (or working on your marketing strategy), but you need to keep it up if you want a nice smile (or well marketed business). Nobody…
Fairy Blog Mother
