I was invited by a local school to come and talk about their website. It was quite a good website as primary school websites go, but it did need some direction and modernisation. School websites ideally should contain three areas: a brochure style department based on the prospectus; some official pages that contain necessary information…
Which elements should you be aware of when producing a magazine? First is the layout and presentation that enables readability, second is its content and reputation for good value, and third is its readership and distribution. Believe it or not, a magazine certainly benefits from being properly designed. Some are churned out by amateurs using…
Ah, September, a time for a new start! My website has had a revamp and I’m starting out in my new venture in combining design with marketing to see what wonderful explosions that will create. Meanwhile I have included a picture of some chocolate that was kindly made for me by Graham Harding of My…
At a ‘Power Breakfast’ this morning I gave some tips away about how to design a postcard marketing campaign with marketing in mind. In today’s world it’s not enough to design a pretty postcard and send it out to lots of people to see if any of them will buy from you. Here are six…
So many e-newsletters are designed using HTML it is now assumed this is the norm. But does HTML contribute to your newsletter getting more likely to read? The e-newsletters I most enjoy reading (which seem to be published by successful businesses) are quite plain, just with a logo and a few pictures. Content seems to…
My friend told me that she recently had an email from one of her newsletter recipients saying that she hadn’t heard from her lately and she thought she had stopped trading. This was very worrying for my friend. How many other people hadn’t got their newsletters each month? OK, she wasn’t using an autoresponder, which…
At a networking meeting this morning I had quite a number of thoughts come to me. One was stimulated by some vibrantly pink leaflets one lady was handing out. They were very noticeable, especially when everybody seems to be sporting one amongst their piles of business cards they were clutching beneath their cappuccinos. Maybe colour…
Don’t think of a postcard as just a medium for direct mail. It is so versatile that if you are able to let your imagination loose you could adapt it for so many different purposes. For example, in my last post I suggested breaking your business into its component parts, or small, bite-sized chunks and…
I had my video done last week by Gillian Gee of Oceanwake Services Ltd. Gillian has an excellent technique of getting the right kind of material out of you through her interviewing techniques, and combined with her superb editing skills with her latest equipment and technology, I am hoping for a piece of visual media…
There are two different kinds of web designers. In spite of those who combine these traits and would therefore be classed as a ‘super web designer’ (a rare breed), most lesser mortals are usually one of the following: either a web designer or a web programmer. What’s the difference? Well, let’s look at it through…
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