This is my version of the subject on postcards mentioned a few posts ago: Take another look at the humble postcard. Size A6, although appears small, is actually quite versatile (and fits nicely into a C6 envelope if necessary), and even though it’s dimensions restrict the amount of content you can fit on it, there…
Having browsed through my blog list, I came across this posting about postcards, which I would like to share with you: http://www.businessofdesignonline.com/profiting-from-postcards/ I’ve always liked postcards – they’re such a versatile media to work with. You could pack all your details onto both sides, or design them so they can be popped into the post…
Take a look at your networking material, whether it’s your business card, leaflets, brochures or whatever, and consider these few pointers: What kind of material (card, paper, plastic) is it made of? Does it look cheap or expensive? Does it reflect the quality you want to portray? What colours have you used? Are they appropriate…
I had a very interesting lunchtime meeting with Complete Packaging Ltd, a firm that not only deals with the external visual marketing element of your product, but also the processes from conception to completion – from your initial idea to your client receiving the finished article. Mark Jones, the manager, described to me a series…
I attended my first NRG networking session and one requirement is to make a 2 minute elevator pitch, using their ‘meeting aid-memoire’ as a guide to content. As well as stating your name and business, think about a typical client, the problems they may have and what solution you can provide for them. Adapt it…
The Friday business profile in the Reading Evening Post is an excellent opportunity for small businesses to get some free PR. This week a couple who sell special fruit juices have taken the slot. Everything sounds wonderful (and probably tastes that way too) until I looked at their packaging. I honestly couldn’t tell these cartons…
More junk mail plops through my letterbox this morning, but two leaflets catch my eye: One is promoting a furniture store – acres of brown background with tiny, indiscriminate photos that would require a magnifying glass to study what they contained in any detail, plus whited-out text in tiny letters crammed into the corners as…
More ideas gained through networking! Discussing what you do with all those business cards and leaflets you pick up at these events, my friend suggested promotional literature that is already hole-punched for storing in files, and the information could be designed around the holes. Also, why not have a tag on the side that sticks…
We’ve all heard the saying “too many cooks spoil the broth”, so does that mean the broth contains too many ingredients? If your stew-pot had all your favourite foods mixed together, do you think it would taste nice? Could you define any of the individual foods from the concoction? Usually simple procedures are the most…
Fairy Blog Mother
