Many companies are waking up to the idea that they must start using digital marketing. Many of them may already be using it – sort of – because they are aware of Facebook, Twitter, email newsletters and the like. There are many reasons why companies have not progressed within digital marketing, but the most obvious,…
When you’re dealing with social media, one of the most important things to consider is interaction. Interaction is when your readers, audience, fans, friends or whatever are compelled to respond to your social networking activities. This will happen when you post up something that is worth commenting on, full of value, beneficial and helpful, entertaining…
This was the topic of conversation I had at a CIM course on marketing trends the other week. Of course the speakers were stressing how important it was to get into social networking, in order for our businesses not to get left behind, but one particular lady next to me was not convinced. I asked…
One good reason to social network is to increase your or your business’s online visibility. Nowadays, if you can’t be found on the web, you practically don’t exist. Therefore the need to maintain this level of exposure, especially since social networking knows no boundaries, makes it all the more vital to keep ahead of your…
Facebook has been criticised as a social medium that is aimed more towards the social side and less towards business activities. Well, this was proved wrong by Perry, my beautician friend. She effectively used Facebook to combine social and business together to further her success. She has just launched her new unisex beauty salon called…
For some people blogging seems to be a technological advance they cannot cope with. For you and me it seems to be very easy, but for one particular friend I needed to find an alternative. Originally she asked me to advise her on search engine optimisation, so I gave her a quick summary over coffee….
Yesterday Chrissie Slade of Gorgeous Guineas came to see me for a half hour health check (but as always with me she got a bit more than just half an hour!). Chrissie makes aromatherapy skin products for guinea pigs, and claims she’s the only one in the world doing this. It’s a fascinating little business,…
When I asked for feedback on what people wanted to know about blogs and blogging, many of them wanted to know about RSS. The main question being what is RSS? So here is an explanation of those who do not know: RSS, which stands for Really Simple Syndication, is easily recognisable through the orange square…
OK, without the multi-million pound marketing budgets the big corporates have, how can SMEs compete? But you can accomplish it just as well within your sphere by using these three simple, common sense marketing techniques that needn’t cost the earth. First, make your messages regular, repetitive and always upbeat. There are plenty of ways to…
The power of Web2.0, the interactive side of the internet, opens up a huge potential to publicise and expose your business to a larger audience than ever before. No longer is the world a huge place, with the rise of social networking it seems like it’s just outside your back door! Social networking for business…
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