In my last post I wrote about how to increase the opening rates of your newsletter, and for this post I am concentrating on newsletter content and how that can increase the likelihood of it being read. Newsletters should be conversational pieces to educate, entertain and inform your readership. They shouldn’t consist of long technical articles stuffed full of…
One of the features of Appletree’s newsletter system JAC shows how many of your newsletter’s recipients have opened it (and there is also a new feature that shows you who has opened it too and how many times). One statistic is that newsletters with large mailing lists seem to show a low open rate. So…
One of the areas of my new job is to analyse websites for improvement. This involves looking at Google Analytics to view its performance, assessing what the visitor sees when they visit the site, and whether the design and copy works or not. Assessing Analytics Going into the Analytics of a website is a fascinating…
An article is a lengthy piece of writing, written in an expert’s point of view, aimed at explaining a topic in great detail. A blog post is a shorter piece of writing, usually in a ‘conversational’ style, aimed at updating or educating your readers, or to spark ideas and interest in your business. Articles are…
This is another excellent post by Randa Clay about 10 ‘must-have’ books if you want to succeed in blogging: http://randaclay.com/blogging/10-fantastic-books-about-marketing-your-blog-online/ A well worth read!
Hello Alice, I do have a blog but I am not sure if I use it correctly. I created my blog to promote my business and to benefit from Google ranking. I am afraid I am not writing as much as I wanted … my excuse not enough time, but the real reason is I…
Hi Alice, I just wanted to say a big thank you to you for your very helpful advice on blogging, I have just started my blog and was really unsure the how to’s etc. I will definitely be making it a part of my daily routine. I would love your thoughts on mine (please be…
Guest post by Tamra Booth, Editor of Vive Magazine Combining design with marketing? Well, this is absolutely essential if you want your marketing to be effective and to deliver value for money. Magazines and newspapers are notoriously terrible at making sure their clients’ adverts are effective. How many times do you hear people say, ‘I…
Quick reference: How to get your leaflets to start working for you How to get your successful leaflets to look good It’s not what you say, but how you say it, that contributes towards a successful campaign. Be aware that your customers come first; after all, your business would not exist without them, so therefore…
The misfortune of the single leaflet (or postcard) campaign is that there is limited space for what you have to say. By choosing only one shot at your potential customer market, you will have to cram in a lot of information into a relatively small space to get the full message across. The initial reaction,…
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