Hello Alice, I do have a blog but I am not sure if I use it correctly. I created my blog to promote my business and to benefit from Google ranking. I am afraid I am not writing as much as I wanted … my excuse not enough time, but the real reason is I…
Hi Alice, I just wanted to say a big thank you to you for your very helpful advice on blogging, I have just started my blog and was really unsure the how to’s etc. I will definitely be making it a part of my daily routine. I would love your thoughts on mine (please be…
People expect clear definitions about what kind of business you are. In fact, directories have boxes that state either one profession or the other when you apply, without an option for anything else. And if you join a networking group this rule also applies. You are supposed to be either a designer, or a marketer,…
Continuing on the images theme, I was advising another business about their leafleting campaign, and as well as following the AIDA (attention, interest, desire and action) marketing system, suggestions were made that the same pictures should be incorporated into other areas of their visual presentation. They owned a shop, so the window should be dressed…
Selecting the right kind of imagery for your promotional literature is just as important as choosing the right words. This was brought home to me when I visited a client recently who was very keen not to have the same kinds of pictures as her competitors, so that her publicity stuck out from the crowd….
My friend Annie O’Neill (The Divorce Coach) took advantage today to have a free health check on her paper publicity. She had produced three A5 four page leaflets, one which covered everything, and two others that concentrated on specific areas. I advised her to have a large, relevant headline and her name and website address…
The Friday business profile in the Reading Evening Post is an excellent opportunity for small businesses to get some free PR. This week a couple who sell special fruit juices have taken the slot. Everything sounds wonderful (and probably tastes that way too) until I looked at their packaging. I honestly couldn’t tell these cartons…
Has anybody thought about putting a small portrait of themselves on their business card? Three reasons why came to mind: 1) so the recipient of your card wouldn’t have to rack their brains to remember what face was associated with this card after a networking meeting, 2) if you were arranging a meeting to, say,…
Driving from an event, I noticed a van in front of me. It was coming up to lunchtime and my stomach was rumbling, exasperated by the fact that pasted on the back windows of this van were the most wonderful pictures of various breads and pastries. It was obviously a baker’s van, but the imagery…
My daughter Josie commented recently on some leaflets: “Shouldn’t the picture be relevant to whoever picks it up, so to grab their attention?” She’s right – aim the visual aspects of your advertising towards your target market. Don’t reflect your personal favourites and be careful about your business’s image. The customer is king (or queen)…
Fairy Blog Mother
