Alice Elliott's blog

Thoughts of a visual marketer

A century of lightening change

Thursday, July 22nd, 2010

I heard on the radio a headline from an Edwardian newspaper, and it made me laugh. It was so complicated, academic and theoretical. That was a time when things were slow, ponderous and laborious, people had time to stop, think, read, measure up an argument, consider a concept and cope with long-winded titles designed to [...]
Treat Twitter respectfully for the right response

Tuesday, July 7th, 2009

Twitter is also called micro-blogging, because it is an opportunity for you to express yourself and tell the world all the facts about you and your business you are unable to fit into your website. It’s micro-blogging because it is confined to only 140 characters per ‘tweet’, which means you have to be concise with [...]
What's the similarity between blogging and twittering?

Tuesday, April 21st, 2009

Hi Alice
I am new to all this twittering and blogging and I need some help. I have my business and have been told that blogging and twittering are a great form of marketing my business. So I have a blogger and twitter account but am unsure of how these work. I know that you post [...]
Should you blog, tweet or start an e-newsletter?

Thursday, April 16th, 2009

Guest blog by LisaMarie Dias, e-newsletter diva
As a designer of e-marketing materials, people will often ask “Should I blog, tweet or start an e-newsletter?” While the question is usually posed as ‘which one’, I will often answer “Yes” in an attempt to help them re-frame the query. There are valid reasons to start any one [...]
What do you use your blog for?

Thursday, April 16th, 2009

Hi Alice
I have a business blog: http://pensarmarketing.blogspot.com
I am not sure how to use it, I have heard different things from different people. My posts vary from personal to business as this is what I have been told works. To be honest I do not use it very often because I am unsure of how to [...]
How to spruce up a free blog

Thursday, April 16th, 2009

Hi Alice
I’d welcome any feedback you could offer on my shop blog: http://kittyandpolly.wordpress.com/
Thanks, Paula
–oo00oo–
Hi Paula
What a fantastic blog! I love the pictures and the posts are really readable, well done!
I particularly like the links to specific pages on your website and that you’ve created some extra pages. You could have put your pages widget a [...]
How does a blog add value to your business?

Wednesday, April 15th, 2009

To gather feedback on business blogging, I subscribed to a number of forums and asked how many people had a blog. This is one of the responses and my answer to it:
Hi Alice
I have just started my business and I’m still going through the process of designing a website, etc.
I am thinking about adding [...]
Does your business need a visual aid?

Tuesday, March 31st, 2009

Would your business like more exposure?
Would it benefit from a wider audience?
Do you feel your existing website is too restricted in selling your company to potential customers?
I would like you to imagine your business as an iceberg. What is visible, what your customers get to see and understand, is like the area above the waterline: [...]
How to use e-newsletters for effective marketing

Wednesday, March 18th, 2009

Marketing is about long term relationship building, and a superb way of keeping your customers informed about your business over a long period of time is through a newsletter.
I have written at length about paper newsletters in the past, but now is the turn of the electronic version or e-newsletter. These are a very effective [...]
How blogging and article writing help market businesses

Wednesday, March 11th, 2009

One way to get attention is to make a big noise. Any child will tell (or show) you that. And making big noises in business are one of the ways of getting your customers to look your way, and finding a method of getting more traffic to your website will certainly be welcome.
But making a [...]