Hi Alice I’d welcome any feedback you could offer on my shop blog: http://kittyandpolly.wordpress.com/ Thanks, Paula –oo00oo– Hi Paula What a fantastic blog! I love the pictures and the posts are really readable, well done! I particularly like the links to specific pages on your website and that you’ve created some extra pages. You could…
To gather feedback on business blogging, I subscribed to a number of forums and asked how many people had a blog. This is one of the responses and my answer to it: Hi Alice I have just started my business and I’m still going through the process of designing a website, etc. I am thinking…
Would your business like more exposure? Would it benefit from a wider audience? Do you feel your existing website is too restricted in selling your company to potential customers? I would like you to imagine your business as an iceberg. What is visible, what your customers get to see and understand, is like the area…
Marketing is about long term relationship building, and a superb way of keeping your customers informed about your business over a long period of time is through a newsletter. I have written at length about paper newsletters in the past, but now is the turn of the electronic version or e-newsletter. These are a very…
One way to get attention is to make a big noise. Any child will tell (or show) you that. And making big noises in business are one of the ways of getting your customers to look your way, and finding a method of getting more traffic to your website will certainly be welcome. But making…
I really don’t mind giving my opinion on website design. And it’s always so nice to comment on a really good one for a change. A photographer friend of mine asked for my reaction to his new website design while it was being renovated. My first reaction was very positive, with its clean, clear, crisp…
Quick reference: How to get your leaflets to start working for you How to get your successful leaflets to look good It’s not what you say, but how you say it, that contributes towards a successful campaign. Be aware that your customers come first; after all, your business would not exist without them, so therefore…
The misfortune of the single leaflet (or postcard) campaign is that there is limited space for what you have to say. By choosing only one shot at your potential customer market, you will have to cram in a lot of information into a relatively small space to get the full message across. The initial reaction,…
Whilst cleaning my bathroom I was struck by the Body Shop bottles on the shelf. That got me thinking on a variety of levels. One: how the contents of the bottles matched the colours on the labels. Silly really, but I liked that consistency. Two: the labels themselves were simple and uncluttered, and each bottle…
Most of us understand the concept of a blog: an on-line diary that is either used for personal reasons or to promote a business. It is an excellent tool for SEO (search engine optimisation) and to bring more traffic to your website and other on-line media, and allows you to explore, explain and express yourself…
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