Reading through my son’s school newsletter, which is full of the headteacher crowing about the school’s achievements, one particular entry had us totally perplexed. It was quite a full but garbled account of the school getting to the finals and what a hard time the boys had getting there. Great, but did they win? And…
I attended my first NRG networking session and one requirement is to make a 2 minute elevator pitch, using their ‘meeting aid-memoire’ as a guide to content. As well as stating your name and business, think about a typical client, the problems they may have and what solution you can provide for them. Adapt it…
I’ve been talking to my daughter Josie about marketing and how products are sold to customers. She is very astute and keeps on referring back to my business. Her main question is: ‘Who, exactly, are your customers, Mum?’ and I’m afraid I had to hesitate! All the marketing advice out there says work out who…
Just a little idea I had: a lady at a networking event proudly showed me her new iPod, which I much admired. I’m used to products made by Apple, and noticed one feature that showed a gallery of record covers relative to her music that ‘swelled’ up to the fore when moused over. I wondered…
We’ve all heard the saying “too many cooks spoil the broth”, so does that mean the broth contains too many ingredients? If your stew-pot had all your favourite foods mixed together, do you think it would taste nice? Could you define any of the individual foods from the concoction? Usually simple procedures are the most…
Fairy Blog Mother
