One young entrepreneur was asking for advice on her babies’ clothes business on a women’s business forum. She had decided to call it ‘Blackberry Babes’ and wondered if it was a good name or not. This is my response: I’m still a little confused why you need to use ‘blackberry’ – is there some underlying…
You’re an entrepreneur and you want to start up a business. Great. The first reaction to getting a slot on the internet is to get a website. Wrong! Why wrong? This is because websites are notoriously expensive things! How much cash do you have? I suggest you should have a good think before you go…
I’m going to put forward a concept that has revolutionalised the internet world during 2009. Start thinking in questions! Why? There’s a question. Google constantly researches into how it can provide a better service for its customers (in fact, how it can make more money), and it has found out that people are now thinking…
This is another excellent post by Randa Clay about 10 ‘must-have’ books if you want to succeed in blogging: http://randaclay.com/blogging/10-fantastic-books-about-marketing-your-blog-online/ A well worth read!
Hi Alice I have a business blog: http://pensarmarketing.blogspot.com I am not sure how to use it, I have heard different things from different people. My posts vary from personal to business as this is what I have been told works. To be honest I do not use it very often because I am unsure of…
A website owner was moaning to me about how much he had spent on pay per click (PPC) advertising and had got very little in return. This is probably because he had entered into the venture by himself, so obviously there were some concepts he was not using correctly. To start with I would advise…
Just a quick post to emphasise the importance of using contextual links for Search Engine Optimisation (SEO) purposes. This is when the reader sees a relevant word or phrase which is a link going to a particular webpage. The URL for this link isn’t the same as the word or phrase that is visible, the…
Last week I ventured into the world of words in business. One aspect to consider is the words used in a website. Your webpages should be relevant to your campaign, so research into your target audience and then produce benefits for them: find the pain and offer a solution. Dont’ forget to elaborate on your…
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