• How many websites do you own?

    Tuesday, March 24th, 2009

    A sales person rang me up today to tout his web-hosting company. He began with the usual spiel ‘We’ve looked at your website and we think we can provide some improvements for it’…
    Further questioning on my part revealed his company was offering hosting at £49 a month, and my bombshell was that I was receiving [...]

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  • Create a call to action on every webpage

    Monday, March 2nd, 2009

    I really don’t mind giving my opinion on website design. And it’s always so nice to comment on a really good one for a change.
    A photographer friend of mine asked for my reaction to his new website design while it was being renovated. My first reaction was very positive, with its clean, clear, crisp lines [...]

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  • How to effectively combine on-line and leaflet marketing campaigns

    Tuesday, February 24th, 2009

    Adapt your marketing campaign to collect customers’ contact details, either to buy from you immediately, or to communicate, educate and persuade towards a purchase in the future. Use forward planning to understand how your customers think in relation to what you are offering them.
    Leaflets campaigns use headlines to attract attention, which need to be extremely [...]

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  • How to make your clicks more effective

    Tuesday, February 17th, 2009

    A website owner was moaning to me about how much he had spent on pay per click (PPC) advertising and had got very little in return. This is probably because he had entered into the venture by himself, so obviously there were some concepts he was not using correctly.
    To start with I would advise you [...]

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  • How to make a postcard campaign work

    Wednesday, July 23rd, 2008

    At a ‘Power Breakfast’ this morning I gave some tips away about how to design a postcard marketing campaign with marketing in mind.
    In today’s world it’s not enough to design a pretty postcard and send it out to lots of people to see if any of them will buy from you.  Here are six of [...]

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  • Many Layered Word Cake

    Friday, January 25th, 2008

    Last week I ventured into the world of words in business. One aspect to consider is the words used in a website. Your webpages should be relevant to your campaign, so research into your target audience and then produce benefits for them: find the pain and offer a solution.
    Dont’ forget to elaborate on your individuality [...]

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  • Landing pages – how to attract visitors

    Thursday, January 10th, 2008

    People search the web for information. They type in either individual words or a question into a search engine such as Google, and this throws up a series of websites whose SEO (Search Engine Optimisation) relates to that request.
    Therefore it’s important to make sure the ‘landing page’ your customer visits is relevant to their search.  [...]

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