My mother publishes books about Brighton, and her company is a non-profit organisation which she trades from her home. As a self-taught publisher, she relies on her many years of art and design techniques, and yet with her advancing years she produces excellent books as well as managing her own website and blog. One thing…
I really don’t mind giving my opinion on website design. And it’s always so nice to comment on a really good one for a change. A photographer friend of mine asked for my reaction to his new website design while it was being renovated. My first reaction was very positive, with its clean, clear, crisp…
Quick reference: How to get your leaflets to start working for you How to get your successful leaflets to look good It’s not what you say, but how you say it, that contributes towards a successful campaign. Be aware that your customers come first; after all, your business would not exist without them, so therefore…
The misfortune of the single leaflet (or postcard) campaign is that there is limited space for what you have to say. By choosing only one shot at your potential customer market, you will have to cram in a lot of information into a relatively small space to get the full message across. The initial reaction,…
Recently I was asked this question: “I need to know what is the success criteria of a newsletter, how could we know it will be appreciated or not?” Success of a newsletter will be measured by the response you get from your readership, how many more subscriptions you get from word of mouth or referrals,…
Which elements should you be aware of when producing a magazine? First is the layout and presentation that enables readability, second is its content and reputation for good value, and third is its readership and distribution. Believe it or not, a magazine certainly benefits from being properly designed. Some are churned out by amateurs using…
My friend told me that she recently had an email from one of her newsletter recipients saying that she hadn’t heard from her lately and she thought she had stopped trading. This was very worrying for my friend. How many other people hadn’t got their newsletters each month? OK, she wasn’t using an autoresponder, which…
Here’s a concept that is big in the US. Think of a small, bijous, concise form of communication that is quirky, eye-catching, yet still packed full of information. Of course the Americans have a larger version of the postcard, something resembling an A5 so there is more space for the designer to play with, but…
Fairy Blog Mother
