People expect clear definitions about what kind of business you are. In fact, directories have boxes that state either one profession or the other when you apply, without an option for anything else. And if you join a networking group this rule also applies. You are supposed to be either a designer, or a marketer,…
I remember when we decided to redecorate our son’s room with a laminate floor. I thought I could try and lay the floor myself to save my husband the bother. How easy could it be? The slats easily locked together and I could get the majority done before collecting the kids from school. How wrong…
One of the most important parts of a campaign is the call to action. This is, in fact, one element that some leaflet campaigns actually forget to include! Not only does a single leaflet campaign provide just one shot at attempting to persuade customers to buy, but the command to pick up the phone, go…
Quick reference: How to get your leaflets to start working for you How to get your successful leaflets to look good It’s not what you say, but how you say it, that contributes towards a successful campaign. Be aware that your customers come first; after all, your business would not exist without them, so therefore…
First, we must consider the purpose of a leaflet: to promote a product or service and bring in sales. Unfortunately that is only half the story, because in today’s world a single ‘blast’ of marketing will not work. We live increasingly rapid lives, bombarded with stimuli and competition, ever filling in-boxes and constant distractions. Unless…
This morning we all woke up to the news that Woolworths and MFI have gone into administration. Such well known institutions in the market place now reside in the hands of the receivers. But where did they go wrong? One idea banded around at a breakfast networking group I attended this morning was due to…
Continuing on the images theme, I was advising another business about their leafleting campaign, and as well as following the AIDA (attention, interest, desire and action) marketing system, suggestions were made that the same pictures should be incorporated into other areas of their visual presentation. They owned a shop, so the window should be dressed…
Ah, September, a time for a new start! My website has had a revamp and I’m starting out in my new venture in combining design with marketing to see what wonderful explosions that will create. Meanwhile I have included a picture of some chocolate that was kindly made for me by Graham Harding of My…
At a networking meeting this morning I had quite a number of thoughts come to me. One was stimulated by some vibrantly pink leaflets one lady was handing out. They were very noticeable, especially when everybody seems to be sporting one amongst their piles of business cards they were clutching beneath their cappuccinos. Maybe colour…
I had my video done last week by Gillian Gee of Oceanwake Services Ltd. Gillian has an excellent technique of getting the right kind of material out of you through her interviewing techniques, and combined with her superb editing skills with her latest equipment and technology, I am hoping for a piece of visual media…
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